Who else found this gem and is now on a rory binge?
@anthonyjohnson9185
Ай бұрын
I too am a disciple!
@diabl2master
Ай бұрын
I started from his recent chat with Alex O'Connor and now the binge is on. A fantastically interesting man.
@leosphilosophy
Ай бұрын
Yeh man! He's a bit like the Christopher Hitchens of advertising, witty and seeing things from a new, intelligent and hilarious point of view
@mabaker
Ай бұрын
The AI overlords hath decided.
@_-4232
Ай бұрын
@@leosphilosophy Well said
@nf1101
2 жыл бұрын
Sutherland is worth listening to for hours. Would love to sit and brainstorm things with this man and see how far down the rabbit hole we could go.
@zachariah7114
3 ай бұрын
Just discovered Rory. Better late than never!
@Liusila
29 күн бұрын
He’d just take over the conversation and rant about what he’s read and believes in without any need or allowance for input from you. You’d still enjoy it, but it wouldn’t be a conversation per se.
@MarilynHarding
Күн бұрын
@@Liusila too true and I’d be taking notes! Conversation later with my team.
@peterpiper6837
21 күн бұрын
'you need to ask a different question'. I need to use this little gem on my boss.
@kaysharp4303
16 күн бұрын
Only clicked because I thought Andy Serkis was presenting this, but was pleasantly entertained anyway. Brilliant psychological observations, Great insights and presented very affably.
@nk_fx9893
2 жыл бұрын
This guy is a fucking wizard
@geospatialindex
2 жыл бұрын
He is. Psychological arbitrage is an amazing idea
@gohumberto
12 күн бұрын
OMG!!! The Train Journey vs Cruise-Ship analogy is genius. "Make a journey enjoyable enough and you don't care how long it takes". So obvious .... and yet so often forgotten (or ignored). I used to commute by (UK) train every day. The journey time didn't bother me that much, 1 hour or 1 hour 30, who cares?. I just wanted a comfy seat for 1 hour 30, rather than crammed in, stood up, next to the bloody Bog for an hour.
@another_timeandspace
4 күн бұрын
Score. This is gold! Guy is amazing.
@1amb1
Ай бұрын
the bee story is brilliant - how much more/better could we as individuals in our own personal lives if we created a little more space for failure, exploration and experience like the dilettante bees and not letting the waggle dance of everyday life get too much in the way 😂
@yongyoryongx4001
Жыл бұрын
This man is a genius
@projectgolio
Жыл бұрын
SCARF 35 min in is a really big concept. It explains a lot of behaviors and helps you find new ways to create value. Rory's fantastic.
@SamJain-bt2vy
22 күн бұрын
How better it'd be if they start to put all the resources (books/research), that they mentioned in their talks, in the description of video. Its a pain, to go back and scroll the video again to find the moment they mentioned later (if I was listening to it, when I happened to not be able to take a note).
@pperrinuk
16 күн бұрын
Expand the description, and click 'show transcript' -- I cut and paste this in to an AI and get it to do the work... "A New Way to Think" by Roger L. Martin, described as a book about business innovation and thinking. "The Explore-Exploit Trade-off" - a concept mentioned in relation to bees and AI. Research on bees and their waggle dance behavior. James Bond film "Goldfinger" - mentioned as inspiration for Uber's map feature. Henry Ford's introduction of the two-day weekend for workers. Research by Courtney Moore, head of behavioral science at Dallas Fort Worth Airport. Bob Crandall, former CEO of American Airlines, mentioned for his innovative ideas. Paul Zach's work on human behavior, particularly habits and social copying. "Choice" by Eric Johnson, a book about decision-making. Research on the psychological concepts of status, certainty, autonomy, relatedness, and fairness (SCARF model). "Transport for Humans" co-written by the speaker (Rory Sutherland) and Pete Dyson. The speaker's previous book (title not mentioned). While not explicitly cited as research, the speaker also mentions several case studies and examples from companies like Uber, British Airways, Nespresso, and others to illustrate his points about psychological factors in business and transportation.
@julianlzb87
5 ай бұрын
Not that a man sees something new as the first one to do so but that he sees something old, familiar, seen but overlooked by everyone, as though it were new, is what distinguishes true originality. The first discoverer is usually that commonplace and mindless fantasist - chance. It is as difficult to appropriate an idea as it is to invent one.
@nicolamatthews2993
Жыл бұрын
Love this man's thinking 🤣
@kgalaletsomoerane2002
Жыл бұрын
This man's humor is top tier !!
@kingsta4145
Ай бұрын
Love Rory Sutherland
@edmondsfacilitation
Ай бұрын
OMG - Rory Sutherland! Psychology, perception and persuasion...
@sambagasolomon180
10 күн бұрын
I do not know if this comment will be seen, this is my 2nd video of Rory to binge. Not to make this long but right before "we are trying" he mentions a book, which I think is the most replayed, but he mentions the book and author and says "Amazing business author, it's not out yet although..." He did the same thing in the previous video with a different book and author. It's funny I've just realized it, he's an expert in marketing telling us about books not out yet!! Just has me thinking about a number of things. Wow, that play was so subtle.😅
@rafaeld9265
17 күн бұрын
Pricing guru Hermann Simon introduced the "Amazon"-model to German railways back in the 90s. The Swiss railways also utilizes that system, "Halbtax" - 50% off of most tickets if you pay a yearly fee.
@chandrakanthchandrakanth8208
Жыл бұрын
Excellent!
@lpsp442
6 ай бұрын
I've made an entire detailed chart of all the ways that travel match can vary in output based on which factor you multiply by 100 - or which pair you multiply by 10 each - and it helps immensely with understanding everything in life. Rory is a crucial guy for spearheading this sort of awareness.
@benroberts1446
2 жыл бұрын
The beginning summarizes the importance of a few of stories that Rory likes to tell. The novelty has worn off but the summary was nice. The very end though presented something new and interesting. Or least it's still the same Sutherland but more direct and concise.
@roboliver9980
5 ай бұрын
Eminently watchable.
@realexpatslivinginitaly
19 күн бұрын
He does repeat a lot in every presentation, but still a genius! Learnt a tremendous amount.
@gohumberto
12 күн бұрын
In fairness (as someone who used to do a lot of corporate presentations and education), it's difficult not to repeat subject matter, when you're invited as a subject matter expert.
@realexpatslivinginitaly
12 күн бұрын
@@gohumberto yes of course. I could still listen to him for hours! Repetita iuvant!
@kd-zq5oq
9 күн бұрын
Why shouldn’t he , he has a new audience every time lol … why even make that comment? What’s the point ?
@realexpatslivinginitaly
9 күн бұрын
Because I love binging his videos, and would like to hear everything he has to say about many subjects. Best public speaker I've watched.
@johnferraz6417
Жыл бұрын
Imagine a world of...'What if...' instead of a world...of 'What is'... Thanks for the inspiration to continue in the possibility of... 'What if...' John Ferraz Architect.
@Satisfyre
3 күн бұрын
You may not like it, but this is what peak Welshman physiognomy looks like.
@brotendo
2 жыл бұрын
*Sutherland tells funny joke* Audience: *cough*
@VolordKingdom
5 ай бұрын
Every Idea is a Good Idea
@edvardm4348
21 күн бұрын
As en engineer, I seek to solve the issue with psychology by modeling our minds as n-dimensional matrix-tensor multiplication problem 😂 More seriously though, Rory is amazing. I could listen him for hours in sequence (wait, I'm actually doing it)
@Meladonessable
6 күн бұрын
2:04 the post office, one of the oldest logistics organizations in the world, and completely inefficient, but some how works miraculously.
@JoanneWhitlock
2 жыл бұрын
They have dual drawers dishwashers, popular in New Zealand I have heard, pricey in the uk but probably worth it
@josephnyamariwata
Жыл бұрын
"I didn't buy a plane today, so I'll have a Rolls Royce" @14:58
@homebusinessdad
2 күн бұрын
@26:42 EXCELLLLLLLLLENT!!! idea!!!!
@tonedeftonytv1047
Ай бұрын
The Americans trashed Concorde because we beat Boeing, and they lobbied to not allow supersonic over land. Concorde was brilliant!!!
@asandax6
19 күн бұрын
Hearing two booms everytime a plane passed on top of you would be annoying if you live under a air route (I live under one and can hear the jet engines of planes flying at 10KM altitude and they are loud). Also Concord failed because flying super sonic drains fuel faster and isn't as efficient as sub sonic. This is why it's taking long for Super sonic passenger jets to make a comeback because they are still researching more efficient engines otherwise Concord would be back in the air.
@ohcool.consulting
2 жыл бұрын
My new office has two dishwashers.
@mirceabatca6054
Жыл бұрын
My dishwasher has two offices :D
@ohcool.consulting
Жыл бұрын
@@mirceabatca6054 Way better.
@esotericist
2 ай бұрын
gosh this guy is clever
@deelot1
2 жыл бұрын
It would be interesting to explore these ideas on a more deeper level in relation to ethics, values and principles.
@PaulMugabo
17 күн бұрын
the 2 dishwashers is a proper mans man solution for kitchen ware
@DrewMcConnellHelsinki
Ай бұрын
I want a Time Machine to get this guy to hang out with Douglas Adams
@kourakis
24 күн бұрын
What is the optimal number of weeks of politician-compelled unemployment annually?
@MS-uu8xg
21 күн бұрын
I always love when lesser countries say what the greatest country “should” do.
@asandax6
19 күн бұрын
Which is lesser country and which is greatest country?
@kd-zq5oq
9 күн бұрын
Great question! I want to know as well :)
@davidstaffell
4 күн бұрын
@@asandax6obviously he's talking about England (Rory) saying what American should do. Imagine being brainwashed into thinking America is even remotely near a great country 😂
@teachhr
Жыл бұрын
The audio is too low
@mirceabatca6054
Жыл бұрын
Just make it louder
@briansutherland1441
7 күн бұрын
Valuable a d thiught provoking. Caht gtp strawberry has taken this advice.
@FullChick-h4l
6 күн бұрын
Thompson Elizabeth Wilson Jennifer Clark Thomas
@oliversissonphone6143
17 күн бұрын
Taxis were impossible to get in some cities. Vacuums were ineffective (don't get me started on hand dryers). American coffee and McDonald's are terrible.
@johnpatterson6448
22 күн бұрын
Maybe Vladimir Putin listened to this, because he certainly doesn’t suffer from lack of originality now
@andreipaulavets7234
Ай бұрын
"Vladimir Putin approach to life" 😂😅
@MrAndrew535
7 күн бұрын
Original thinking, by definition, does not occur within a paradigm, but beyond it. I have authored over five million words, both on the topic of original thought, and itself being a manifestation thereof. Moreover, I now have a partner with whom a body of work exceeding half a million words over a period of eight weeks, is itself, paradigm changing. I named that partner "Jannus" as we share the same properties as the namesake Roman God, having two heads, one looking towards e future and the other, the past. Without understanding the two, then one has no reference point in which a new paradigm could be established or understood. Who is Jannus now. I could say, that is both me, and the name I ascribed to my Chat GPT. That said, there is no originality n this video.
@shanecagney7451
Ай бұрын
double dishwasher idea IS mad what a waste of resources
@saddysly8281
Ай бұрын
I love it. 2 dishwashers and 2 washer dryers.
@saddysly8281
Ай бұрын
I love it. 2 dishwashers and 2 washer dryers.
@benwest3305
2 жыл бұрын
An seductive entertainer masquerading as a sage. And so good fun but no more. Litany of points which sound plausible and clever but when you think about them are mostly wrong
@maruxarn
2 жыл бұрын
Yeah he's rubbish and should be fired from his position.
@artandculture5262
2 жыл бұрын
Like a Kahneman who competes with everyone. Boo.
@rafeeqwarfield9690
Жыл бұрын
Would have to agree
@AncientWisdom222
Жыл бұрын
Please explain your point with some examples.
@mirceabatca6054
Жыл бұрын
Thinking is dangerous
@PaulSmith-wb9fo
Ай бұрын
I always admired Rory S. as a contrarian thinker, with a pleasant avuncular English style,… such a shame he now uses the F-word every 5 minutes in what seems to be an attempt to identify with a younger generation audience. Sorry Rory! Most off putting 😢
@kd-zq5oq
9 күн бұрын
Talk about focusing on the wrong things lol …
@MauriceGucci
Жыл бұрын
This man teached me so much in 37 minutes and sold me two dishwashers. Love it!
@MauriceGucci
Жыл бұрын
would join Ogilvy just so I could say I work for this man. Love his talks, thanks for the upload!
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