The story behind the creation of the Ivanovo short fashion film
It was a little challenge for me, shoot something as cringe as possible, and to do it beautifully.
When i hear the word cringe , the first thing that comes to mind is the Russian clothing brand “Ivanovsky trikotash”. It seems absolutely terrifying. Style, frozen in the deep provinces of the Soviet Union back in the sixties, which became a pledge of the image of the village grandmother, obese women from the outskirts of district Russian cities, drinking beer with squid at the train station. What's what we need. Lets go.
However, it turned out that the brand has accumulated more than 1000 items of dresses alone, and managed to collect several bows, quite harmoniously fitting into the nature and life of the Russian countryside. Such a pre-shooting for a full-fledged Vogue japan style campaign, revealing the style and peaceful beauty of our hinterland.
For the sake of completeness, we should add that the 2024 season is no different from the 2023 season or the 1987 season. The style of Ivanovo Brides is uncompromising, tough and monumental like a bust of Lenin in the lobby of any cultural institution in Russia.
Heavy luxe from Ivanovo knitwear - ivanovskij-tri...
__________________________________________________________________
Advertising Agency “Media Farsh”
Film by Fedor Alimov
Video & edit: Fedor Alimov
Model - Helena Karamel
Music - ZVENTA SVENTANA “On Poppy Mountain”
Instagram / frederic.ph
Telegram channel - t.me/+D9uAWJXg...
KZitem - / @mediafarsh
Негізгі бет RUSSIAN hard LUX BRAND | IVANOVSKII TRIKOTASH | Short Fashion Film
Пікірлер