Our latest Health Marketing Collective guest, Frank Jaskulke, joined us for a Collective Quickfire!
Key Takeaways:
1. Effective Health Care Marketing Strategies: Frank applauds Mayo Clinic’s bold and confident marketing, exemplified by their tagline “you know where to go,” which underscores their preeminence. Additionally, Be The Match (National Marrow Donor Program) is recognized for its adept and daring marketing campaigns, which not only build a diverse registry but embrace potential obsolescence by supporting emerging therapies.
2. Legislative Success and Its Impact: Highlighting a career-defining moment, Frank reviews his successful push for the angel investor tax credit legislation in 2010, which has since enabled health care startups to raise $1.5 billion. This accomplishment underscores the transformative potential of well-crafted legislation in bolstering innovation and investment in health care.
3. Balancing Startup Mentality with Corporate Strategy: Frank emphasizes the importance of recognizing when to transition from a startup approach to a corporate strategy as a business grows. The ability to navigate this critical phase thoughtfully can be the difference between scaling successfully and stagnation.
4. Staying Ahead of Market Changes: Continuous learning through varied interactions is key. Frank relies heavily on diverse conversations with innovators, corporate leaders, and medical professionals to stay informed and adaptable. His practice underscores the value of curiosity and genuine interest in others' perspectives to remain relevant and forward-thinking.
5. Inspiring Leadership Resources: Frank recommends Seth Godin’s works, particularly their unconventional yet profound episodes, like the one on libraries. Godin’s approach to making knowledge accessible as a means to drive culture, business advancement, and positive societal change highlights the intersection of leadership and knowledge dissemination in building impactful organizations.
Негізгі бет Secrets of Successful Healthcare Marketing with Frank Jaskulke
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