You decide where your money goes
It is a Saturday in October. A summer after-sun alternates the hours with autumn rain. A creative lab is taking place at our headquarters in The Hague: a day where a group of young creative talents work together on a single work of art with a drive for change as its starting point.
In the middle of the office, a circle forms in which Elten, Swendeline, Rosanne, Jermaine and Jasper engage in conversation together on the day's theme: 'A better world starts in your pocket'. Creativity, free conversations, inspiring words, and talents from different disciplines fill the space. Inspired by Secrid's mission, the group creates a work of art, a video that inspires change and encourages awareness. After all, what role can you play?
This was also Swendeline's starting point that led to these words:
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Imagine
If you could create the world in a way that you would like,
would you believe me If I would say you could?
That somewhere between
growing concrete
and the urge for green
between fast space quantity
and honoring all humanity
there’s a difference.
That with some courage
there is space.
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"There are many people with so many ideas, with so many ideas how we can create a greener world, a healthier world," by wordsmith Swendeline.
On that day in October, the creatives gave each other wings and everything came together. With Swendeline's words, Rosanne's illustrations and Jermaine's sound and Jasper's video edits, we hope to take you into their inspiration. Into their talents and into the value of inspiring words on the road to change. Because creativity can be used as a force for good and change.
Secrid believes in the power of evolution and in building lasting relationships. We apply this to our products, to our production, to our way of working and that is why this year we are continuing our collaboration with spoken word artist Elten Kiene.
Last year, around the day called Green Friday, we asked Elten to find the right words to inspire. To inspire to make better choices, to slow down and choose longlasting products. He wrote the poem 'It applies to all of us' a journey through his own dilemmas.
“for change
we must dare to act differently
and perhaps better
define for ourselves
what the value is
of success’’
Elten's words applied then, but still apply today. Listen "It applies to all of us" here:Https://www.youtube.co...
This year, we wanted to continue what we have built together and therefore Elten was once again involved. His enthusiasm and infectious creativity helped us set up this creative lab; hosted by Secrid, guided by Elten. He provided an inspiring workshop and guided the creatives in bringing together their different disciplines.
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