Nanjing Road (Chinese: 南京路; pinyin: Nánjīng Lù; Shanghainese: Noecin Lu) is a road in Shanghai, the eastern part of which is the main shopping district of Shanghai. It is one of the world's busiest shopping streets, along with Fifth Avenue, Oxford Street, Orchard Road, Takeshita Street and the Champs-Élysées.The street is named after Nanjing, capital of Jiangsu province and the former capital of the Republic of China. Today's Nanjing Road comprises two sections, Nanjing Road East and Nanjing Road West.
In some contexts, "Nanjing Road" refers only to what was pre-1945 Nanjing Road, then rendered as Nanking Road in English. The former Nanking Road lay entirely within the Shanghai International Settlement. Today's Nanjing Road West was formerly Bubbling Well Road, an extra-settlement road built by concession authorities outside the concession proper. The two roads met on the northern edge of the Shanghai Race Club.
Nanjing Road is located in the city center, running in a west-east direction. Its eastern section is in Huangpu District and extends from The Bund west to People's Square. The western section begins at People's Square and continues westward towards Jing'an District.
Nanjing Road is the world's longest shopping district, around 5.5 km long, and attracts over 1 million visitors daily.[citation needed]
Nanjing Road East (南京东路)
East Nanjing Road is a dedicated commercial zone. At its eastern end is the central section of the Bund, featuring the Peace Hotel. Immediately west of the Bund precinct was traditionally the hub of European-style restaurants and cafes, although in recent years these have become less of a feature as the demographics of visitors to Nanjing Road have shifted from affluent local residents to visitors from around the country. Close by is the Central Market, a century-old outdoor market today specialising in electronic components and digital media. Further west is the Nanjing Road pedestrian mall. Located here are most of Shanghai's oldest and largest department stores, as well as a variety of domestic retail outlets, and some traditional eateries with a long history. From the perspective of the historical development of Nanjing East Road, the start and redevelopment of this road were driven by the pursuit of commerce and image. The commercialization of Nanjing East Road has both a promotion and a restrictive effect
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