Ramni Garg is a self-made entrepreneur driven by her passion for art. She discovered her true calling when the realms of art and entrepreneurship converged, giving birth to MISRR.
Based in Chandigarh, MISRR is a quaint boutique where Ramni, alongside her dedicated staff, crafts unique fabric designs, exuding a premium aesthetic. Their expertise spans from block printing to hand printing and even fabric dyeing, with a mission to revive traditional craftsmanship in India.
Our Off-Campus team from the Masters Union Cohort embarks on a journey to Chandigarh, seeking to comprehend how this small boutique is challenging the prevailing fast-fashion culture in India.
Chapters
00:00 - Intro
00:41 - What is MISRR?
02:06 - Exploring MISRR’s workshop (Fabric and designs)
02:47 - Block Printing only in North India
03:01 - How expensive is handcrafted designs?
03:47 - Every design is unique every time
04:48 - Staff, artisans and unit economics of MISRR
06:03 - Exclusivity of design, fast fashion and challenges of this industry
07:44 - Plans for the future
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Негізгі бет She Earns ₹24 Lakhs a Year Selling Sarees from Home
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