Mars cat-food brand Sheba has launched a campaign utilising Global’s 3D technology that sees two screens “interacting” with each other.
The activity appears on Global’s large-format digiwall at Bond Street London Underground station. Sheba’s cat mascot is seen playing with toys, until a bowl of cat food appears on another large-format digital screen. The cat is then seen disappearing from the first screen and reappears in the second to enjoy the treat.
Abbott Mead Vickers BBDO developed the creative campaign, which is part of Sheba’s wider “Resistance is Futile” brand platform, while the 3D OOH creative is developed in partnership with OOH Tommy.
EssenceMediacom is Sheba’s planning and buying agency.
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