Streaming Media's Tim Siglin interviews Paramount Advertising COO Steve Ellis at Streaming Media NYC 2024. Ellis discusses the growth of ad-supported streaming and Paramount's role as a pioneer in this space, and he highlights the importance of full-episode programming in reaching and engaging audiences effectively. He and Siglin also talk about the new Nielsen gauge measurement that shows the total reach of audiences across all premium publishers and KZitem, and he emphasizes the need for effective ads that align with the objectives of awareness, consideration, and last-click attribution.
- Күн бұрын
SMNYC 2024: Paramount's Steve Ellis Talks Premium Content, Ads, and Measurement
- Рет қаралды 239
Пікірлер