A recent livestream from CP the Tool Addict got me thinking about Snap On's place in the brand marketplace. Often the difference between a premium brand and a luxury brand is a pretty simple and Snap On is a premium, not a luxury. At least not the way I think about it. Yet Snap On still attracts the anger and passions usually reserved for luxury brands. But there is a third choice some tool companies are going after its what I call a fauxstige, a play on masstige or mass produced prestige.
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Snap On Tools: Luxury or Premium? It depends on the thickness of your wallet. And Fauxstige anyone?
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