"Fragrance Fever! I guess the world doesn’t like smelling like BO. So Get ready for the sweet scent of success!"
"According to Circana, fragrance sales skyrocketed with a 13% rise in prestige and 11% in mass markets during the first half of 2023!
"Prestige and mass markets are both shining, but mass's dynamic growth is truly remarkable!
"Innovations like Maesa's Fine'ry brand are captivating shoppers, driving growth in mass dollar sales!
"While dollar sales are soaring, mass unit sales dipped 3%. But hey, the dollars are flowing in!
"Prestige, on the other hand, is glowing with an 8% increase in unit sales! Eau de parfums and colognes leading the pack!
"Almost 80% of fragrance purchases happen in person! That means fragrance loversshop for that in-store experience!
"And the fragrance champions are here! In the prestige category: Chanel, Dior, YSL, Versace, and Armani!
"And on the mass side: Axe, Old Spice, Coty, Body Fantasies, and Calvin Klein! They're crushing it!
"Get your fragrance game on! Experience the magic of scents and follow us for more killer Fashion updates!
"And that's your TikTok fragrance update! 🎬 Stay fragrant and fabulous! See you next time!
#FragranceFever #ScentSuccess #FragrancePower"
Негізгі бет Ойын-сауық So people don't smell like garbage!? New fragrance sales spike!
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