It seems like the perfect lifestyle.
Fresh sea air, no grinding daily commute into work and lower house prices.
But the realty can be somewhat different.
Health inequalities mean people are living 10 years less in some coastal towns.
Issues like addiction, mouldy housing stock, poverty and deprivation all pile pressure on local health facilities.
Adele Robinson spent time in Hastings speaking to those affected by the issues.
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Негізгі бет Special report: Why living on the coast can take years off your life
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