Join us for an exciting episode of h+h Connect, hosted by Darrin Stern, where we dive deep into the state of the craft industry in 2024. In this insightful panel discussion, we feature experts Tony Lipsy from TL Yarn Crafts, Gina Pantastico from Cloud9 Fabrics, Scott Stone from Genporia Craft, and Virginia Johnson from Gather Here. Explore the current trends, challenges, and future of craft retail, with a focus on engaging younger crafters, the role of local yarn stores, working with influencers, and the ongoing impacts of the pandemic on the industry. Don't miss these invaluable insights to enhance your business and creativity!
00:00 Introduction to h+h Connect
00:54 Meet the Panelists
03:47 State of Craft Retail
07:17 B2B Shopping Trends
11:17 Spotting Consumer Trends
18:43 Economic Challenges and Adaptations
25:33 Pandemic's Residual Impacts
27:00 Remote Work and Team Dynamics
27:18 Positive Impacts of Remote Work in the UK
27:54 Consumer Learning and Creator Collaborations
28:20 The Art of Demonstration in Crafting
29:22 Building Influencer Partnerships
32:26 Trends in Craft Publishing
36:03 Role of Big Box Retailers
43:27 Engaging Younger Customers
48:17 Connecting Local Yarn Stores and Online Influencers
49:51 Community Engagement and Craft Shows
54:23 Conclusion and Final Thoughts
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