🎮 Get Chris' Masterclasses! Ending SOON! cmonkey.co/howtomarketagame
@PlayCrestfallen
2 ай бұрын
Without that masterclass I would have launchex July 1 smack dab in the middle of Steam Summer Sale... BIG MISTAKE AVOIDED!
@LesJeuxDeMilen
2 ай бұрын
Is it normal to have ~ 8 000 players downloaded the demo, only ~ 20 launched it and 0 wishlists (from the demo) on the main game ? I'm asking ... about a friend ... and deffinately not about my game "Memory Adventures in the Jungle" :) If there are any indie game devs here - what's your experience with the demos ?
@danielmarko3258
Ай бұрын
@LesJeuxDeMilen the lifetime free licenses that you are probably referring to and I don't think it means anything tbh. At best it shows how many users have visited your page, but maybe it's not even that. Steam just provided them the license but it doesn't mean they downloaded it or worst case maybe they didn't even see it. That's my guess at least because it's mostly the same for me although I gained a little more wishlists and plays but I doubt that's how many people added the game to their library and didn't even bother to try it.
@TJGameDev
2 ай бұрын
Thank you so much for featuring me and special thanks to Chris for reviewing my steam page and giving me so much constructive feedback. Im going to rework it this week and have a much more polished product at the end, thanks so much!
@howtomarketagame
2 ай бұрын
Good luck! Glad to help
@godsoloved24
Ай бұрын
Hey TJ, just subbed to your channel. Please post more videos 🙏
@MarushiaDark316
2 ай бұрын
The bit about "You're a real game dev" reminds me of something Pirate Software said recently when someone wrote in that they're an "aspiring" game dev and his first piece of advice was to take out the "aspiring" part. You're either a game dev or you're not, and if you make games, you're a game dev. You are what you do.
@skippyzk
23 күн бұрын
What if you've never finished a game?
@MarushiaDark316
23 күн бұрын
@@skippyzk Then make a small project and finish it to bank a win and build momentum. The hardest thing is going from 0 to 1 and everyone wants the ego boost of their first game being their dream game; but the reality is, it's a lot easier to make that happen when you already have the mindset and practices of a game dev going into it. Which you get by publishing games. So like my first published game was a small game jam prototype. Nothing to write home about; but it still puts me in the club of people who finished vs those stuck in limbo; and it makes all the difference in the world.
@magni319
2 ай бұрын
This is a wonderful material, I wish Chris appeared more often doing analyses like this
@mandisaw
2 ай бұрын
Recommend his newsletter & blog, he does analyses there :)
@RealPeoplePerson
Ай бұрын
In case you haven't seen it, Chris did one of these on his own channel @howtomarketagame a few days ago.
@EmotionTheory
Ай бұрын
Thanks Hugo + Chris! I bought the course! Chris is so awesome! Funny, charismatic, and considerate. He's straight up and calls it how it is, but still pays mind to the integrity of the journey.
@UnPawsGames
2 ай бұрын
Thanks so much CodeMonkey for this great video, and Chris for reviewing my Hidden Tactics Steam page ! I'm definitely going to work on a trailer soon, and fill up those missing tags. By the way, your content is one of the main reasons I can be making my way as an indie game dev today❤
@howtomarketagame
2 ай бұрын
So glad to hear that.
@CodeMonkeyUnity
2 ай бұрын
Nice! Best of luck with the game!
@EmotionTheory
Ай бұрын
One of the best marketing lessons is "pay attention to not just what people say, but what they do". Chris says a lot of gold, but watching him work is educational in and of itself :)
@lukdev
2 ай бұрын
hold on.... 1h30Min Long of pure golden content? Let me grab popcorn, one sec.
@JokeryEU
2 ай бұрын
excuse me, bring your notebook and start taking notes, you cant eat popcorn and add grease.
@xandroid001
2 ай бұрын
I truly agree with the capsule thing. The capsule is the one the entice you to click the steam page. And its the steam page role to make you click the purchase button. Better to embellish the capsule to maximize click through.
@mandisaw
2 ай бұрын
It's much like a farmer's or craft market - customers really do judge based on the booth/owner presentation. If the booth looks shabby & mismanaged, or the shopkeeper seems unkempt, then folks assume the product is poor & low-quality. Maybe it's unfair, but looks & mistakes matter. It's common in professional settings to have someone else edit & review things before publication. A lot of devs don't take the time/step to have someone look over their page, or they themselves are not checking carefully. Broken image links, or typos, are easy-to-catch, so they give an especially bad impression.
@the-conservative-gamer
2 ай бұрын
In regards to Smash Bear and making it clear that you’re the villain: Untitled Goose Game does this really well. They have their capsule description as, “It's a lovely morning in the village and you are a horrible goose” which firmly establishes your role as a really annoying goose. If you remove the “horrible” part it sounds more like you’re gonna be helping people (which is definitely not what you do).
@alec_almartson
2 ай бұрын
Amazing information, and right on time (I was just studying this Topic 😂💯👍🏻). Thank You.
@gabrielemarchioni567
2 ай бұрын
33:00 for the thing about the Game's title I think that a unique name can be better also for the search algorithms on Google, YT, etc, because a lot of times I was searching for some game, but the name was too similar or equal to other things that already exist, if you understand what I mean, so it was harder to search.
@digital-nomad
2 ай бұрын
Yay more Chris
@AirmanCS
Ай бұрын
I would go with the ROOOAARR steam page, even if I flop I can get to say "but my steam page was lit, the world was not prepared thats all" lol
@RM-lh7on
2 ай бұрын
thank you, great collab
@bootedbuilds
17 күн бұрын
Urban Jungle looks like it's right up my sleeve 💘. Wanna thank you for your vids, also. I've almost finished my GDD for my first game, and while it seems next to impossible to prevent scope-creep (there's just so much I'd love to add!), your information really helps narrow things down. Not just what should be on the steam page, but also what 'needs' to be in the game's core loop. As in, if it's not important enough for the steam page, it probably isn't important enough for the game.
@CodeMonkeyUnity
16 күн бұрын
Nice! heh yeah be careful with scope creep, it's naturally for it to grow so you need to always be vigilant to make sure it doesn't grow like crazy.
@cynth4941
2 ай бұрын
Bro is an amazing speaker, it's genuinely impressive. Like 24:59 he's making a point about capsules, remembers an example about Mario Cart, and in 2 seconds seamlessly pulls out a cartridge and all that without breaking the flow of speech for even a second. He has this speech perfected to a tee
@howtomarketagame
2 ай бұрын
Been waiting for years to show off my SNES cart collection.
@CatFish107
Ай бұрын
It was a good point, too. I don't think the old Atari systems had a single cart with cover art representative of in-game art. Games started out with cover art like movie posters.
@mehmedcavas3069
2 ай бұрын
wait wait. Just let me grab some coffee and cookies first. I'll be back in a minute
@maryword4165
2 ай бұрын
Thank you for covering our Urban Jungle! 😳💛🥹
@CodeMonkeyUnity
2 ай бұрын
It looks awesome! Great job!
@coolboy9979
2 ай бұрын
Good luck!
@CatFish107
Ай бұрын
Is that a houseplant focused game?! Woooooohooooo! Now that's my kind of unfilled niche genre. Count me as interested.
@maryword4165
Ай бұрын
@@CatFish107 yay, coming in 2024! :3
@CatFish107
Ай бұрын
@maryword4165 without knowing your game concept at all yet, and looking at my own plants, here is an unsolicited suggestion for future content: aquatic plants / houseplants grown out of the top of aquariums. Guppies swimming amongst pothos roots is my happy place.
@cleverai2270
2 ай бұрын
Nice to see what he means on real life examples. Again thank you guys for the valuable insights! A pity that I missed your call to show my game Cursed Dungeon Raider and to discuss my Steam page, but all examples you did showed enough information to apply them to my game. Thanks!
@SkygardArena
2 ай бұрын
Really helpful, thank you so much! We'll try and get on the next batch of reviews ;)
@CozyCatGames
Ай бұрын
Thank you for these tips! I'm always looking for ways to make our cozy baking game stand out more, amist the popularity of cozy games nowadays!!
@CodeMonkeyUnity
Ай бұрын
Best of luck with your game!
@Raager13
Ай бұрын
You asking realy interesting question. I didn`t think about this question, but when you ask, I was like, this is realy important question, why didn`t I think about it!!!))) Thanks a lot
@Leomerya12
6 күн бұрын
Paperklay did NOT listen, and I totally agree: What caught my eye were Chick and Nugget and that Sock puppet. I don't have the attention/patience of a squirrel, so I looked for it, but someone who does (and that seems to be most people) will completely miss those unique hooks that the game has.
@skippyzk
23 күн бұрын
56:02 Yeah that effect is genius
@skippyzk
23 күн бұрын
This channel is worth it's weight in gold
@mandisaw
2 ай бұрын
Planned to catch this on Chris Z's channel, but CM got the +1 view :) Good insights! Common theme seemed to be that devs should have fresh eyes look at their page. Someone who doesn't already know the game, who is familiar with the intended genre, and who is detail-oriented & trusted to be honest. Too easy to become "game-blind" and assume players will understand as intuitively as the developer (which is impossible).
@wufflespuffs3744
Ай бұрын
+1 In favor for making Smash Bear all roars and stuff. Funny AF please consider. All your future marketing can just be minimal effort roaring n shi people love a good meme 😅😅
@erikm9768
Ай бұрын
I love Chris's gold mic haha
@kenyyovo
2 ай бұрын
Thank you so much for featuring Weyrdlets!!
@CodeMonkeyUnity
2 ай бұрын
It looks really awesome and quite unique! Great job!
@lucas_pscheidt
Ай бұрын
Please make more long videos with Chris!
@StephenRWilliams
Ай бұрын
30:18 reminds me of Terraria/Minecrafts' references to each other on their title screens.
@GoodNewsJim
2 ай бұрын
This is great. I been trying to fix my steam page for Starfighter General.. I devved for 7 years, time to take a break and update my page... And then you post this series! Thanks again Monkey man! Yo helped my DOTS/ECS game come to life
@CodeMonkeyUnity
2 ай бұрын
The game looks quite complex, great job!
@rayzorite
2 ай бұрын
Thanks for Reviewing our Game "The Void Project" feedback was really valueable i suck at marketing so really needed this
@CodeMonkeyUnity
2 ай бұрын
Best of luck with the game!
@cuca_dev
9 күн бұрын
Just opened the game Steam page and it's so much better already, congrats on the fairly quick iteration from the feedback you received here. Game looks much more interesting now
@rayzorite
8 күн бұрын
@@cuca_dev Thank you so much! Means alot to me
@magicgameart
Ай бұрын
Thanks for that video, that's what we need
@Hazzel31337
2 ай бұрын
another great video for marketing thanks guys
@sannanch7564
2 ай бұрын
hey did chris have any youtube channel??
@CodeMonkeyUnity
2 ай бұрын
Yup he does www.youtube.com/@howtomarketagame
@rootbindev
2 ай бұрын
awesome!
@mandisaw
2 ай бұрын
@Chris/HTMAG Does a course purchase include later updates? Have seen you update/refresh the courses over time, but it's unclear if it's a snapshot purchase, or if you are licensing access to that course as it evolves & improves.
@howtomarketagame
2 ай бұрын
Yup. The course is updated forever and you do not need to rebuy. If you check out the sales page for any of the masterclass you will see my statement about "LIFETIME ACCESS + CONSTANT UPDATES"
@mandisaw
2 ай бұрын
@@howtomarketagame Got it, thanks!
Ай бұрын
I hope you were just trying to be funny with that drapes bit, Chris. Please tell me you were trying to be funny and know why drapes exist. You must know, I refuse to believe otherwise.
@thesuitablecommand
2 ай бұрын
I just had an awesome idea for a game. Completely unrelated to anything being said in this video other than Chris saying the words "go for it." I have never made a video game before, but this idea strikes me as the perfect blend of silly yet tactical to make for a good first game. The game will be called "Gopher It," and the player will be a gopher trying to steal crops from peoples' backyard gardens. Plus a handful of extra mechanics to make it more challenging, of course!
@CodeMonkeyUnity
Ай бұрын
heh sounds fun! Go for it!
@entei6736
Ай бұрын
Chris is a legend
@erikm9768
Ай бұрын
So depressing watching people just rip the codemonkey tutorial , flip some assets and calling it a day , no wonder Steam gets thousands and thousands of submissions :( what happened with the craft and the creativity, everyone seem to just be into making shovelware these days
@BenjaminOwenSlattery
Ай бұрын
How do you use a newsletter to market a game?
@raymk
2 ай бұрын
These marketing videos ROCK!
@dam_ly
2 ай бұрын
Hasn't added any more Dinkys' to his screenshots! 😛
@burnheart2965
2 ай бұрын
Stubborn, even when a relative expert on the topic gives some solid advice. Sad tbh
@Kaedric999
2 ай бұрын
@@burnheart2965 relative expert on the topic also said at the end of the video not to update your steam page after launch, so sounds like he is listening.
@CodeMonkeyUnity
2 ай бұрын
heh way too busy doing tons of other projects right now so don't have time to update it right now but I definitely made a mental note. I'm planning to get back to work on that game to prepare for publishing on consoles and when I do that I'll rewatch this video and update the page
@wormius51
14 күн бұрын
He gave one advice to not use the indie tag. The other advice is to use tags of games of similar type. I am developing a puzzle game (sorry about the genre) and every puzzle game I looked at has the indie tag. Steam doesn't even recognize puzzle as a genre. Puzzle games are listed as genre "indie". Is this the exception to the rule where using the indie tag makes sense?
@CodeMonkeyUnity
14 күн бұрын
Only use that tag as a last resort, so match all the other tags that similar games have, and at the end if you still have tag slots then sure add the indie tag.
@neuplop
Ай бұрын
I'm confused in the thing he said in the Last Loremaster about tags, in a previous game he said that you want to be paired with the big games on the genre, that in this case was what it was happening, but now is saying that if there are a ton of triple A games is that you don't have the tags correctly?
@CodeMonkeyUnity
Ай бұрын
Usually AAA games appearing there means Steam doesn't know exactly what the game is about so it throws the general best sellers on there. But yes if those AAA games are similar to the game (like Diablo 3 is definitely similar to Last Loremaster) then it can mean it is correct. Although you should make sure you have 20 tags so Steam knows as much about your game as possible
@CarrotsInTheSky
Ай бұрын
Hugo you should properly localize your steam page to pt-br, I know you're portuguese, but pt-pt is the goofiest of things for any brazilian. That's turning off buyers for sure.
@patnor7354
Ай бұрын
Ok, he often says basically the same thing, but this is still good stuff.
@shimiku8180
17 күн бұрын
i will say The Riftbreaker have good trailer for their game on steam
@suicune2001
2 ай бұрын
Thanks!
@younesmdarhrialaoui643
Ай бұрын
Does anybody know a guy as thorough and professional as Chris but for mobile apps? I'd definitely pay for it.
@CodeMonkeyUnity
Ай бұрын
That's a great question, I don't know that world so no idea. Although mobile is also very much dominated by the huge games with millions of dollars in marketing budget, so being an indie marketer in mobile sounds really tricky.
@younesmdarhrialaoui643
Ай бұрын
@@CodeMonkeyUnity Do you know anyone that might know?
@CodeMonkeyUnity
Ай бұрын
Nope sorry, I really don't know much about the mobile world
@younesmdarhrialaoui643
Ай бұрын
@@CodeMonkeyUnity It's okay thank you anyways
@yakinmurat
2 ай бұрын
Thanks for this amazing content. It was said it does not worth insisting on the same game page after release. How about after an early access relese? If an early access release is unsuccessful, should one take the same advice, that is, to make an update to show your are a caring developer and move on to other projects?
@howtomarketagame
2 ай бұрын
You should try to get to 1.0. Steam players always yell at developers who never graduate from EA
@NOTAHEK
2 ай бұрын
My game on itch got 100+ download thanks to your video but the game was free so didn't made any revenue 😂
@CodeMonkeyUnity
2 ай бұрын
Might not have made revenue but I'm sure you learned a lot! Keep on learning!
@NOTAHEK
2 ай бұрын
@@CodeMonkeyUnity 😊 ya I did
@JuniorDjjrMixMods
2 ай бұрын
36:50 I think this is good to do specially if you are trying to create a big game but obviously isn't big enough, BUT, don't lower yourself so much, just say something like "this game was created by a single indie developer as a passion and I hope you like it" etc. Just don't be like "I'm not so good I'm sorry if you didn't like it".
@mandisaw
2 ай бұрын
If you can't make a big game, then better to avoid genres that require/expect big games. The real error isn't so much the self-deprecation (although it's a bad look). It's the upfront acknowledgement that you're failing to meet players' expectations. Either you're setting the expectations too high, or undervaluing your game, or worse, you made a sub-par game and you know it. Imposter syndrome is real, and it sucks. But it has no place on your store page - save it for your personal journals, or your conversations with other devs.
@bruceu7048
2 ай бұрын
Thank for you both so much for that video, there is alot of things I got learned. Just one question, I see that some games have different languages on their screenshots, is that better to stay with English, or make screenshots where text are at minimum? Again as you said better use alot of gameplay on screenshots to show?
@CodeMonkeyUnity
2 ай бұрын
I believe nowadays you can localize screenshots although I'm not 100% sure on that. But yeah keeping text at a minimum is probably wise, maybe just some UI with numbers and icons although that depends on your game.
@MxzStudio
2 ай бұрын
Nice video!
@RyuRamasama
2 ай бұрын
Funny thing is Nintendo required devs to put the title screen in their screenshots on Wii U. Chris is like don't do it. 😅 Not sure if that is a requirement on Switch though.
@user-sw4so3bb4o
2 ай бұрын
eh dat random feeling wanted to buy smth after watching dat guy, very interesting. Subhannallah
@watercat1248
2 ай бұрын
Those people's know how to marketing the game's as for my. I just focus to make basic mekanics on my game. To be fer I already made this game public version for testing.
@TheZBillDyl
Ай бұрын
I find it interesting that its been 5 days and you havent updated your steam page for Dinky Guardians. Do you disagree with his criticisms?
@CodeMonkeyUnity
Ай бұрын
I'm just way too busy with other projects right now, I've made a mental note to come back to this video when I have some time to get back to Dinky Guardians
@noFate_games2
2 ай бұрын
Hmm a bit confused on the "Pitching and Funding Masterclass". If you look at the games they use in their example pitch decks, none of them signed with publishers. What is the story on this? Has anyone checked out this masterclass?
@CodeMonkeyUnity
2 ай бұрын
Are you talking specifically about the game Bloodroots? They did self publish but I believe they got funding from a Canadian government grant which I'm guessing they had to pitch to get and those funds are usually extremely selective so that's likely a great result. Chris has a 30 day no questions asked refund policy (just like I have in my own courses) so you can pick up the course and if it doesn't match your expectations you can email him.
@noFate_games2
2 ай бұрын
@@CodeMonkeyUnity Bloodroots, Anima Flux, Begone Beasts, Rabbit Haul, Nif Nif, Animo Stars Arena, and Aikyam. Basically every game that is used as an example pitch in the masterclass. It's kind of strange in my opinion. I was interested in possibly buying the course, but that's a little off putting. Could you shed some light here?
@CodeMonkeyUnity
2 ай бұрын
I haven't gone through that particular course myself since I'm not really interested in pitching (I self fund and publish all my games) so I don't know exactly but Jason (the presenter) was an exec in the IGDA and various other organizations so I assume he knows what he's talking about. There are a bunch of lectures set up as free previews, so definitely give those a watch to see what the course is like
@adventuretuna
2 ай бұрын
36:50 I agree with this so much. This just makes me less interested in your game. It's incredibly manipulative. I get that "devs are humans too" but this is the page for your project, not you. This type of marketing is just as bad as those "after 7 years i finally released my game pls buy 🥺" posts on reddit. It makes you look like a beggar and you yourself don't think the game is good enough to buy.
@sealsharp
2 ай бұрын
Good video, and i used the wrong toothbrush.
@PauloHSousa237
Ай бұрын
I'm watching like a netflix serie.
@berzebub314
13 сағат бұрын
kzitem.info/news/bejne/sLCP1IR9p3Z1fKA No Chris steam page there is additional info from steamDB. How to add that to my steam?
@ZyzzCustomyt
2 ай бұрын
Could you help me with something on manobehaviorur
@CodeMonkeyUnity
Ай бұрын
With what? Error?
@ZyzzCustomyt
Ай бұрын
@@CodeMonkeyUnityThere's no mistake, I wanted to learn more about manobehaviorur because I modify the free fire game, its characters are made by manobehaviorur so I wanted to create an anime character for the game
@ZyzzCustomyt
Ай бұрын
Can I contact you
@Damian_h
2 ай бұрын
I wonder if from marketing perspective letting a big streamer play your game may be a good idea but i dont know how much from his/her audience just wanna watch the streamer playing and avoid buying the game themselves i think in the long run maybe it can backfire.
@mandisaw
2 ай бұрын
Seems to depend on your genre. Linear narrative games don't do well, because people basically get the story from the Let's Play. But games with more procedural elements, lots of choices (gameplay or narrative), or multiplayer, can benefit from streaming. And of course, reviews are different - a positive review from a streamer in your genre can be very potent.
@devinmcgee5130
2 ай бұрын
10/10
@Enjoyurble
2 ай бұрын
Who Makes A Steampage? Why Makes a Steampage?
@GingerCat_Studios
17 күн бұрын
What about the "gender game"? can i put indie? I owe for just 1?
@dodolab7256
2 ай бұрын
Evil corp is not that hard to understand, its literally lethal company, even the name is the same
@CodeMonkeyUnity
2 ай бұрын
So what you're saying is it's easy to understand if you have played that game, but not understandable if you haven't played it. There's always more people that haven't played something than those that have. That can be a valid option, but you're intentionally limiting the size of your potential playerbase.
@dodolab7256
2 ай бұрын
@@CodeMonkeyUnity Im not making fun of you and Chris not understanding that game. I Just Hope the developer manages to be a little more original. Cloning a game and selling it is not professional
@Ash_18037
5 күн бұрын
If the goal of "More like this" is to help find similar games to the current one, it is a pile of steaming 5hit. I only ever look at that section to laugh at the utterly nonsense games it includes, or doesn't (for example Airport CEO and Sim Airport are apparently are not alike according to steam). The whole tagging system on steam is just awful. Games should be allowed 3 tags at most to avoid the "I'll add this 'simulation' tag to my zombie survival game just to be sure I don't lose any sales". Allowing more tags just dilutes the system to the point of rendering it useless.
@CodeMonkeyUnity
3 күн бұрын
How would less tags make it more accurate? With less information it couldn't possible give you better results Looking at my game, Dinky Guardians, the "More like this" games are Factorio, Satisfactory and Oxygen Not Included, which are perfect related games
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