This is the second video of a serie that summarizes the contents produced by RetaiLink, an URBACT Action Planning Network. We are 10 medium-sized cities from different countries in Europe that share experiences and knowledge to revitalise retail and shopping in our city.
RetaiLink is an URBACT project that involves the cities of Igualada (Spain), Bistrita (Romania), Hoogeveen (the Netherlands), Pécs (Hungary), Sibénik (Croatia), Romans (France), Hengelo (the Netherlands), Fermo (Italy), Basingstoke (UK) and Liberec (Czech Republic).
Learn more: www.urbact.eu/retailink
Contact us: comm.retailink@gmail.com
A video by: Curruscu www.curruscu.com
SCRIPT:
Your product is more than just an item, it’s an idea.
So, its packaging has be aligned with this idea.
It must be grouped together with other products that project the same sensation.
The whole shop should be in sync with this concept.
…But not only the shop, the entire commercial street.
Actually, the whole city should reinforce this idea.
First, You have to chose the emotion you want your city to inspire,…what kind of city are you?
And from there you can rethink your whole comercial strategy
That will make you different from other cities.
If the shop is the product,
The city is its packaging.
Негізгі бет Step 2: The city is the packaging
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