A good security door has three main features. These are... the first one, the firm should have a long history, should have a historical background and it must be ,I think,at least ten years. Secondly, its being tested by international companies that have proved themselves and have been accredited other than itself is important and this needs to have a document, needs to have a test report. The Third most important part is that I think the part concerning the people,concerning the customers. It needs to have guarantee.
the firm needs to have a signed, sealed document. If it guarantees against theft, if the issue is security, the firm must say "If a thief breaks into the house by the door, you have the document, the guarantee and we will compensate for your loss in terms of certain limits". I think this is the most important part. Of course, a lot of different things can be said technically but the consumers don't have time for this.
I think that is the most important thing. In our sector, there are two most important reasons for steel door ( secure door) . The first one, they buy it for status.that is because the steel doors are the reflectors of the house. That is, because People are welcomed by their clothes, and seen off by their views. First of all, think about a house, an apartment... while climbing the stairs, when you see a house with a stylish door, what would you think about the people in the house? You know.. Secondly,of course, people use the products for their families' security. Well how can I know? Everybody tells that "Our door is good". I can't know this. The only way to convince me is the guarantee. Today there is a common concept in the world, even international Walmart tells "You can't find the product we sell cheaper than we do". That's the guarantee slogan of Walmart. The motto of Dominos is "If your pizza isn't delivered in 30 mins, don't pay for it". And I tell "Buy my door. The safest door of the world. If it is broken into, I compensate for it". Because this is what the consumers are interested in. these are of course the most important parts which concern the customers.
We are the safest steel door for instance. that is, the registration of the argument is this. There are some international standards. It is about the anti-theft. It is about the mostly accepted standard euro norm 1627. This is anti-theft test of European union. This is a world-wide accepted test. There are many labs, test labs that do this in Europe. The reports of these labs are commonly accepted ones across the world. All of them are accredited. Our firm,for example, has gained 6.th level lock safety which is the best level in the world. These test reports are also registered. No one has made out except us in the world. That's why we call it as the safest door in the world. It is not like the past. Today ,we can say a Turkish product can be the best in the world, as well. Turkish industrialists have strong self-confidence in this matter. I want to tell that we are an example in this matter. Secondly, we have a test on you tube. It is the mostly watched test world-wide.
Zeynep: Biraz bahsedelim videodan.
Yalçın: It has reached to 1 million 7 hundred thousands nowadays. The test that comes second after us, that is being clicked is 98 thousand. That is, we are a firm that outscores 17 times over the American company that comes second. this is another subject. We named it as the torture test. It has an interesting name as well.. It is shown both internationally and nationally. It has reached to about 1 million 7 hundred thousand internationally,
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