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TAG HEUER - Jean-Claude Biver slams the move to 'in-house' watch movements
TAG Heuer CEO Jean-Claude Biver does not hold back when asked by David Chalmers (founder of Calibre 11 and co-founder of Time+Tide) about the move to in-house movements and away from generic Swiss movements. "The swiss have created their own problems. Why have they started to make a difference between an in-house movement and a not in-house movement?" He answers the question, and gives a clear view of TAG Heuer's own in-house capabilities in the coming years.
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