After the controversial ad that was pulled by Tanishq, there are some key questions that are being asked on the Tata Group. Watch this week’s video as Sucheta Dalal elaborates on how ads try to capitalise on short term controversies and how the media plays into the hands of such companies.
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Негізгі бет Tatas and Tanishq: Are We Mistaking Image Building for the Real Thing?
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