The small fleet owner-op team of Big Rig Blake and Big Rig Barbie might be familiar to those among Overdrive readers who lurk around the corners of the trucking social media world, particularly on the Instagram platform. A few years back, Barbie, inspired by in part by marketers she knew utilizing a social-media-first strategy around trucking, posted a picture of herself and this custom 2001 Cat-powered Peterbilt 379 (painted DIY-style in the couple's front yard) to her otherwise empty Instagram profile. When she woke up a day later she had 30,000 new followers, and the rest is history.
The pair make an income via social media today, but it's not all fun and game. Barbie asked that we withhold her real name and Blake's last name given the volume of stalking-type behavior they've encountered online.
And it's still hauling that's their first and biggest love. With this and two other trucks they've built a business trucking with authority regionally around their rural East Texas home base, delivering water as Pure Class Water, after years doing end dump work also regionally.
Take a run through their story via this talk with Overdrive Editor Todd Dills conducted as they showed their 379 flagship at the Walcott Truckers Jamboree in July 2021.
Find more from Walcott via the Custom Rigs playlist on Overdrive's KZitem channel here or visit overdriveonline...
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