We’re sharing our textured hair tutorial, as we go behind the scenes at London Fashion Week with ASAI for the SS24 collection using Authentic Beauty Concept.
Who is ASAI?
South London-born designer A Sai Ta created the fashion brand ASAI in 2017 after graduating from Central Saint Martins with a BA in Fashion Design. His London-based label is known for mesh Hot Wok tops and Nunchuck bags.
Who is Adam Garland?
Crafted by our Global Advocate Adam Garland, a British Stylist based in London with over 20 years industry experience in hair styling, education and editorial. Here he talks through the steps of how to achieve a little more heaviness on textured hair without it being “too floaty”.
Authentic Beauty Concept products used for the textured hair tutorial on the ASAI models at London Fashion Week SS24:
Amplify Mousse -adds light grip to the hair, leaving it manageable with a natural hair feel while protecting against blow-dry damage
Nymph Salt Spray - a non-overburdening salt spray, with heat protection up to 230°C
Working Hairspray - featuring a fast-drying formula, ensuring great workability whilst also helping to protect against humidity
Hand and Hair Light Cream - the formula with Bakuchiol is lightweight with a 'barely-there' texture
Authentic Beauty Concept is a holistic premium haircare brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs on our website.
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Негізгі бет Тәжірибелік нұсқаулар және стиль Textured Hair Tutorial | London Fashion Week SS24 with ASAI
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