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In 1962, the Hawaiian Fashion Guild began pushing to make the iconic Aloha shirt (better known in the mainland States and abroad as a Hawaiian shirt) an acceptable piece of business attire. The Hawaiian Fashion Guild’s main argument was that the hot, temperate climate of Hawaii made conventional business attire uncomfortable for most workers, also adding that encouraging the wearing of Aloha shirts would bolster the Hawaiian garment industry.
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Sources:
www.marketplace.org/topics/bus...
www.thedailybeast.com/articles...
articles.latimes.com/2009/jan/...
books.google.co.uk/books?id=8...
books.google.co.uk/books?id=d...
polyadhawaiitours.com/blog/the...
www.cedarstreettimes.com/otter...
en.wikipedia.org/wiki/Aloha_s...
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