Art is the narrative language chosen to talk about our values during Cersaie 2023.
The exhibition space at the trade fair in Bologna narrates this theme through artistic installations created by the international artist Becha exclusively for the Group.
Three digital installations and a large mural entitled “Blooming Bonds”, created exclusively for the Group by the international artist Becha, tell of the company values in pictures, inviting visitors to interact by removing and re-arranging some parts of the work. This was made possible by the use of Attract, the innovative and sustainable use magnetic laying system that features at the Planet-Friendly Booth. An exhibition space, created in partnership with Henoto, demonstrating the Group’s concrete commitment to recovering and reusing all the materials used to build the Booth.
Негізгі бет The Art of Being Attractive - Cersaie 2023
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