In this episode of PRCA Fuse, host Farzana Baduel is joined by one of the UK's most renowned mergers and acquisitions specialists, Mark Madsen. With a track record of over 86 successful transactions across the PR, public affairs, and wider marketing communications sectors, Mark offers invaluable insights for agency owners looking to sell their business or plan for future growth.
Drawing on his extensive career-ranging from building and selling a diversified services group to executing multi-million-pound deals across Europe and the United States-Mark discusses the key factors that make agencies attractive to potential buyers. From equity and market interest to client expectations and relationship building, he provides a comprehensive look at the strategies that lead to success. His journey from the Grenadier Guards to the world of business fuels his unique approach, where resilience meets a deep understanding of the industry.
Whether you're contemplating an exit strategy, evaluating timelines for return on investment, or seeking advice on scaling your agency, this episode is packed with practical guidance for anyone in the marcomms industry. Tune in for a deeper understanding of what makes an agency saleable, and why it's crucial to explore your passions and key drivers to ensure long-term success.
Connect with Mark:
LinkedIn: Mark Madsen
Website: Madsen Advisory Limited
Follow Farzana on Social Media:
Twitter & Instagram: @FarzanaBaduel
Executive Producer: David Olajide - david@curzonpr.com
Podcast Manager and Editor: Ikechukwu Mgbenwelu- ike.mgbenwelu@prca.org.uk
Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.
Негізгі бет The Art of the Deal - Inside the World of Mergers, Acquisitions, and Equity with Mark Madsen
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