the biggest challenge on both ends of the spectrum seems to boil down to maintaining longevity in campaigns, While some exceptional cases may see campaigns lasting several months, it's not the norm. The key to success lies in establishing a constant feedback loop with clients. This feedback loop is crucial because what works today might not work tomorrow, as seen with Facebook advertising becoming more saturated and costly.
Another challenge is account management. While many affiliates and media buyers excel at driving online traffic, they may lack skills in client management and understanding client needs. This disparity can hinder their ability to scale effectively.
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