Excellent video! something I have known for a while now, though your reason is something I hadn't considered. The biggest reason given not to do it is because it can ruin your conversion rate, which is critical on Etsy. All those random people coming over, hearting things and never buying... that's going to hurt you. Yours makes a lot of sense though, with the personalization being so strong now. I wonder if that's why people who have social media links tend to do well, because the people visiting and buying (ideally!) are already of a like-minded group? Which leads to postulating that maybe shops who specialize do better because they're getting regular flow of like-minded customers, versus 'variety shops' that cater to everyone... Keyword conversion is one thing, but if the AI can deem you relevant to the same group of buyers, that'll benefit you huge in organic search.
@InsightsByJess
7 ай бұрын
Thank you! 😊 You're absolutely right, it does also have a negative effect on your conversation rates, and why smaller, more defined niches tend to grow much better/faster than 'general' stores. 🥰
@Jurgen-e5z
7 ай бұрын
Love your content. Great tips. I would like to see a video on how to spot trends and perhaps validating with SEO tools.
@InsightsByJess
7 ай бұрын
Thank you so very much! That's a great suggestion! I'm brainstorming next week, so I'll add it to my list of topics! 😊
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