In this video I discuss the success of boost juice, emphasising the importance of understanding our brand archetype. I walk through the strategic ways we maintain relevance and generates buzz, including our unique product offerings which creates free advertising. I also touch on how highly valuing your customers is key to ensuring your growth is consistent and healthy.
I'd love to know what your favourite boost juice smoothie is! Let me know in the comments below 👇
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🌟 About Janine Allis:
Janine is among Australia’s most respected business women, having been presented through her business numerous domestic and international awards in digital marketing, retail, franchise and business. In 2015, business magazine BRW named her one of fifteen people that changed the way Australia does business in the last 35 years. Her vision is to “do retailing differently”, delivering a unique customer experience based on the “love life” philosophy.
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