The brand is the business Pt2: Vijay Mallya, Chairman, United Breweries Group and Kingfisher Airlines
"Today more than half of the total stock market value of corporations lies in intangible assets such as brands ... The brand is the business." This statement by Shelly Lazarus, chairman and CEO of Ogilvy & Mather Worldwide at the World Effie Festival 2008, sums up why brand building is important for companies. In this climate of the brand imperative, advertising gurus converged on Singapore for the conference which celebrates advertising effectiveness.
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