PLAMADISO Talk by Shiva Shekhar (Tilburg University) - 23 November 2023 || Organized by the Research Group “Digital Economy, Internet Ecosystem & Internet Policy” @Weizenbaum Institute for the Networked Society
Title: “The Bright Side of the #GDPR: #Welfare-Improving #Privacy #Management”
Abstract
We study the GDPR’s opt-in requirement in a model with a firm that provides a #digital #service and #consumers who are heterogeneous in their valuations of the firm’s service as well as the #privacy costs incurred when sharing personal data with the firm. We show that the GDPR boosts demand for the service by allowing consumers with high privacy costs to buy the service without sharing #data. The increased demand leads to a higher price but a smaller quantity of shared data. If the firm’s revenue is largely usage-based rather than data-based, then both the firm’s profit and consumer surplus increase after the GDPR, implying that the GDPR can be welfare-improving. But if the firm’s revenue is largely from data monetization, then the GDPR can reduce the firm’s profit and consumer surplus.
Link to paper: papers.ssrn.co... (Joint work with Chongwoo Choe and Noriaki Matsushima).
Short Bio
Shiva Shekhar is currently an Assistant Professor at the Tilburg School of Economics and Management (TiSEM). His research is primarily focused on the competitive strategies of platforms and their effects on consumer welfare. As a research affiliate at the CESifo Network and a member of the Tilburg Law and Economics Center (TILEC), Shiva is involved in extending his research to managerial and policy domains, often sharing insights with national competition authorities.
Shiva’s professional background includes a period as an Economist at Compass Lexecon from October 2018 to December 2020. During his tenure, he contributed to the analysis of several high-profile mergers and multiple antitrust cases across various sectors. This experience has driven his research towards having a direct societal impact.
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