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In the early 1980's, with a hit on their hands in Strawberry Shortcake, Kenner approached American Greetings about reimagining the Teddy Bear so they could take a bite out of the plush market.
What American Greetings came up with was not only a reimagining of the Teddy Bear but Care Bears were a full out assault on the marketplace in the United States with every kind of merchandise imaginable.
The Care Bears were everywhere and on everything.
SOURCES:
clevelandmagazine.com/in-the-...
www.newspapers.com/image/2279...
en.wikipedia.org/wiki/Care_Be...)
en.wikipedia.org/wiki/The_Car...
web.archive.org/web/200503030...
carebears.fandom.com/wiki/Car...
en.wikipedia.org/wiki/Care_Bears
en.wikipedia.org/wiki/The_Car...
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Негізгі бет Ойын-сауық The Calculated History of The Care Bears
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