⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
⏩ High-Velocity Copywriting (including Clayton Makepeace Outline bonus)
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🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
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🔗 My original BTMS article on Clayton Makepeace's Dimensionalized Benefits technique
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⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
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⏱ Chapters:
00:00 - Subscriber said their copywriting coach was using my article as assignment [Intro]
01:58 - Today's episode is sponsored by High-Velocity Copywriting
02:39 - Beyond features and benefits: What are DIMENSIONALIZED benefits?
04:13 - The Clayton Makepeace Dimensionalized Benefits Technique
09:15 - Examples of the Dimensionalized Benefits Technique
18:30 - More methods to uncover dimensionalized benefits
20:58 - Check out my article! [More Resources]
It’s one of the most powerful and impactful copywriting techniques I learned from Clayton Makepeace…
And that’s saying a lot, considering how impactful Clayton was on my career. (Including giving me the outline I used to write my first million-dollar copywriting winners.)
The technique, which I got from an essay in Clayton Makepeace’s The Total Package, was to identify the Dimensionalized Benefits for your product or service.
I recently heard from a subscriber that their copywriting coach is using an article I wrote about Clayton’s Dimensionalized Benefits Technique as a lesson and exercise…
So I figured it was finally time to teach it in my daily Breakthrough Marketing Secrets.
So, without any further ado - dive into today’s episode and discover…
The Clayton Makepeace Dimensionalized Benefits Technique…
Yours for bigger breakthroughs,
Roy Furr
#copywriting #directresponse #copywriter #claytonmakepeace #featuresandbenefits #copywritingexercises #copywritingskills #copywritingtips
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