The Public Relations and Communications Association (PRCA) launched the 2024 edition of its Client Consultancy Partnership Charter, a comprehensive framework designed to develop collaboration and effectiveness within the public relations industry.
This 11-Point Charter underscores the PRCA's commitment to promoting true partnerships between PR practitioners and their clients, clear communication, and the highest standards of professionalism. For the first time, AI is included in the Charter.
Chair:
Richard Fernandez, Director of External and Public Affairs, PRCA
Panellists:
Claire Williamson, Managing Director, Resonance
James Crawford, Managing Director, PR Agency One
Rob Colmer, Head of Public Affairs and Sustainability, Aston Martin Lagonda
Негізгі бет The Client Consultancy Partnership Charter
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