In this Amazon ASIN teardown, you will learn about:
→ Showing the box with color variations of the product helps people understand what else you offer.
→ Not getting bogged down too much in the specifics of dimensions over benefits of using the product.
→ Talking about problems that your avatar has is important but showing is just as important as telling.
→ Using an “us vs them” infographic is important so people understand WHY you and not THEM.
→ You always need to use a brand story module - even if you offer only 1 item. This is your brand and your real estate.
→ Using Photoshop is perfectly fine - but the images need to be realistic and positioned properly in the room where the bowl should be.
When tearing down an ASIN on Amazon, the goal here is to provide valuable insights that brand owners might not realize when launching their product on Amazon. It might sound painful - but always helpful.
PickFu is an enterprise level consumer insight tool that allows you to get REAL FEEDBACK from YOUR ACTUAL customers and what they think of the listing, image or more.
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