Due to technology, Timbaland has to now compete with a 16-year-old that has a laptop, FL Studio, and making music in his parents' house.
@tezmaniagotbeats
2 жыл бұрын
Umm u must don’t watches his twitch? And he been using fl lol
@peytonmoe5024
2 жыл бұрын
@@tezmaniagotbeats ur missing the point
@tezmaniagotbeats
2 жыл бұрын
@@peytonmoe5024 very much so, im a producer and watches timbaland twitch live and he blended right in, including pharrell, they just charges higher than others and there is a lot of free beats on KZitem that are also good. There isn’t a downfall of Super Producers, itz just high quality sound is not too huge nowadays
@tezmaniagotbeats
2 жыл бұрын
@@peytonmoe5024 also timbaland been using computer and flstudio before our generation even knew about it, watch interviews.
@imanialexander2310
2 жыл бұрын
@@tezmaniagotbeats way to miss the point this badly. It’s not about the programs idiot. It’s about the COMPETITION. The smaller producers have more of a chance.
@LoveLifeRob
2 жыл бұрын
Superproducers such as Timbaland and Pharrell also got paid more because they did way more than just make beats. They also were helping with songwriting, artist development, brought in other producers writers musicians or artists they thought would fit the vision, executive produced albums, basically whatever it took to make sure the song or album was successful.
@TantuBeats
2 жыл бұрын
Don't forget that because of the diminishing role of the record labels you mentioned, we're seeing less 'world stars' (Michael Jackson, The Beatles, etc.). Artists everyone on the planet knows and who bridge all generational gaps. Because of the internet, people are listening more niche music and find ways into their own musical / cultural bubbles. Producers being dependent on the success of their artists, this means that together with the artists-hierarchy, the pyramid of the producer-hierarchy is also less tall. You could consider the piramid wider though; more people making a small living, less people making insane money. Stars are still there of course. Names like Drake or Billy Eilish could be considered recent world stars, but the impact is less strong than these artists from the 70s - 90s had.
@AikiraBeats
2 жыл бұрын
I would include Beyoncé and usher with lil Wayne they’ve been able to keep their career going along with the social status as high as when they first came into the game
@H.V.C_Shino
2 жыл бұрын
Mainly because they both objectively suck
@nononoohfuck
2 жыл бұрын
They are only less strong because of time which is the only uncontrollable factor
@doodoobrown-johnson1190
2 жыл бұрын
Facts to you
@imanialexander2310
2 жыл бұрын
@@AikiraBeats well that’s only because they’re established before the music streaming shift
@Transport4ThatDumpTruck
2 жыл бұрын
Alot of this is because rappers want type beats They don't want the weird unique shit That's why most producers are afraid to do something different. It's not because they can't But it's because if they do People will call it trash and not mess with it
@josephschmizzo1595
2 жыл бұрын
Its because record labels are purposely signing artists w no talent so they can never gain actual leverage. If u look like everyone else and sound like everyone else, well u cn never say u arent a product of ur label, therefore YOU as an entity isnt important, ur only as valuable as the machine behind u. The industry doesnt want another Michael Jackson, they want ppl who they can control. They dnt want to see ppl become billionaires from music.
@fuziontonygaming
2 жыл бұрын
That’s true, I make more experimental music and doesn’t bat an eye as much as the oversaturated fast food type beats.
@dedasalmeida9047
2 жыл бұрын
Proof that genres outside of hip-hop and r&b sound Freshers and newer in comparison to mainstream hip-hop and r&b
@chrisrobinson8784
2 жыл бұрын
This is so true, songs today don't stick they come and go out the charts
@aaronwillis2375
2 жыл бұрын
lol no
@wokequil9423
2 жыл бұрын
Growing up in the late 90s-2000s I remember the super producers because they actually stood out. It's funny how with limited gear Hip Hop had variety, now with Splice,A.I. Vsts, and 100x the computing power we still have the bulk of modern super producers sounding the same.
@original_shmirko_account
2 жыл бұрын
This makes you sound like a really old mfer sorry to say... There is plenty of variety nowadays
@MentalPistol
2 жыл бұрын
limited gear + back in those days being a copycat was frowned upon (this diminished slowly from the 80s through to the 2000s). Now were at a point where the kids dont necessarily think that variety and originality in music are positive things.
@josephschmizzo1595
2 жыл бұрын
The industry did this on purpose...its corporate idealism. They convinced the public that music that doesnt sound like it came from a major label sounds “bad” and the major labels just made their lives easier by putting out the same formulaic sound over and over.
@knives5964
2 жыл бұрын
@Tack Draas exactly, many people dont get it because they don't produce, its like being an artist, sounding "different " is impossible, but you can always differentiate by the voices even though they sing the same genres. People think you can just snap your fingers and produce a new sound, people produce the type of music they are inspired about.
@TheTonyTitan
2 жыл бұрын
This was the biggest pill to swallow in these comments
@Cartman-Official
2 жыл бұрын
One of the important things these days is that now rappers get the beat they want and rap the exact same way they did on the last 50 songs. They dont allow them self to be produced by a producer to create different songs
@yenthesage2717
2 жыл бұрын
I think they may sound the same because the artists want that sound of today instead of creating something unique.
@encouraginglyauthentic43
2 жыл бұрын
@@yenthesage2717 It's because it's easy money and not as risky. It's also f**ked up because when people do unique stuff it gets stolen, and they get overshadowed by the copycats.
@yenthesage2717
2 жыл бұрын
@@encouraginglyauthentic43 Not risky, but easy money since it maybe the only money.
@encouraginglyauthentic43
2 жыл бұрын
@@yenthesage2717 It is easy money because each rapper has their own lane, that they stay in. People always talk about how Dababy sounds the same on every song.
@timsohn7057
2 жыл бұрын
A&R and artist development is not a thing at all. I am not saying artist development is good or bad. But one thing it did was really polished an artist and sort of forced the to open eyes to new things they never knew before.
@ayoonine
2 жыл бұрын
The downfall is everywhere: super producers, supermodels, the celebrity and its due to content and everybody potentially having access to everyone
@imanialexander2310
2 жыл бұрын
I don’t see this as a bad thing. We shouldn’t be worshipping these people. Now the playing field is more fair
@The_Bjorn
2 жыл бұрын
@@imanialexander2310 its not about worshipping these people but back in the day there was a sense of quality control.
@mfyrisingmayo1913
2 жыл бұрын
there still plenty celebrities still popular from 80's and 90's .. producers are just corny
@mybiznizisbangingdooog7481
2 жыл бұрын
@@imanialexander2310 it’s not about worship bud u need to be more worried about experiencing the moment in uniqueness
@artistic-wordplay
2 жыл бұрын
What goes up must come down - it's called gravity...
@keejay12
2 жыл бұрын
Fun fact: 43% of the hits on the radio in 2003 were produced by the Neptunes
@keejay12
2 жыл бұрын
Im actually using my IG page to post hip hop facts and history to bring attention to my page. Stuff alot of people may not have known about hip hop and R&B
@helixorarts1192
2 жыл бұрын
I swear I see this all the time
@keejay12
2 жыл бұрын
@@helixorarts1192 I dont lol
@sanzhartenizbaev
2 жыл бұрын
@@helixorarts1192 true
@3rdARKnight
2 жыл бұрын
Neptunes**
@jasonste4lth614
2 жыл бұрын
This can all be summed up in one word. Saturation. The producer world is oversaturated.
@nickgamble280
2 жыл бұрын
Super producers are not dying out if anything they are growing in numbers. Guys like Madlib and Alchemists are not only still poplar but are growing in relevancy. The there's Metro Boomin, Hit Boy, Harry Fraud, Swizz Beats, Kaytranada, Thundercats and so many more who are all either superstars or becoming superstar producers.
@jaymac8421
2 жыл бұрын
I think he’s talking about producers that were making 6 figures per track because that’s how much Timbaland, Neptunes Dre and Swizz were making 15-20 years ago.
@original_shmirko_account
2 жыл бұрын
Does Mike Dean fit the criteria of a superproducer? He has produced many iconic songs and still mixes and masters full project for the likes of Ye, Travis and Don.
@corin4841
2 жыл бұрын
yeah i guess
@KRISTIJAN63
2 жыл бұрын
def yes
@HBbeats318
2 жыл бұрын
Yes definitely he still relevant because in Texas money moves without the industry. A lot of people don't realize that the ghost produces or the ones that are making the majority of the hits. But you never hear about them because the super producers take credit for their work
@joeabiro2049
2 жыл бұрын
I don't think Mike deans name sells a record though. Kanye is a superproducer because his name alone can sell a record.
@reggiestewart1652
2 жыл бұрын
@@joeabiro2049 you have a strong point. Though Mike Dean is a legend, he's not a household name. Which could make him not a 'super producer'. Dunno...
@scerb100
2 жыл бұрын
Quality is definitely important. Super producers have a distinguished sound. When you heard a song by Pharrell or Timbaland in the 90s and 00s, you knew who produced it. Todays producers generally do not have that same effect.
@maelerose5807
2 жыл бұрын
Making beats as never been more accessible, you also have "type beats" culture etc that kinda urges you to have a tag since anybody will figure out how to do what YOU do. And it's not illegal as long as it's not sampling
@7ars471
2 жыл бұрын
@@maelerose5807 i don't think thats the sound he's talking about... but i would also disagree with the initial statement cause i think people like benny blanco, skrillex, disclosure, ian kirkpatrick etc, who have been working with so many big artists definitely all have a very distinct sound.
@damousx6860
2 жыл бұрын
I think its definitely the quality, lot of the songs sound the same and rather basic. Doesn't mean it's bad, but I noticed that even artists have a good idea of what they want in a song and producers reply too heavily on splice sounds. There isn't really hype to a producer, maybe there are more variables
@moonwalker_818
2 жыл бұрын
Modern producers in a way screwed the production game by charging so little or giving free beats out and now a lot of artist expect to not pay or pay very little for a beat .
@josephschmizzo1595
2 жыл бұрын
Yup and the industry paid shills to promote this idea to the new gen of producers as a “good” idea.
@robertoorozco4545
2 жыл бұрын
I'm glad you stated this. You are 100% right! This is actually a big problem in most arts and crafts nowadays. One of the worst things to come into existence that's causing this problem is Fiverr and sites like it. People sell them self way short of what they are actually worth just because they want to be the cheapest and best with "five star" ratings. Or as you say, give free beats out so they can see more people using their beats. What most of them don't realize or care for is that they are slowly killing their own craft and it affects the people and the industry standards. Basically adding 1 piece to a Jenga tower but taking 2 pieces back.
@stiptreezy8481
2 жыл бұрын
To be fair tho the quality isn’t really there with most of the people who are selling their beats for the low like that. They may sound good on the surface or to an untrained ear. But it’s rare that the cheaper beats can really hold up quality wise to industry/radio standards
@robertoorozco4545
2 жыл бұрын
@@stiptreezy8481 Yes!, Especially the "may sound good on the surface, but in reality it's not unique". A trained ear can easily spot the difference in quality. Unfortunately, I dont have a well trained ear so my taste might be as bland as my life.
@cardpuller17
2 жыл бұрын
@@stiptreezy8481 a lot of radio standard records were always like Soulja Boy or Laffy Taffy. Just a couple of keys pressed. Even early Neptunes records were that simple and they all started to sound like the same beat.
@vernonfelix9218
2 жыл бұрын
My sentiment too. You have to put value to your name as a producer. In my opinion, it is hard to stand out as a music producer when everyone is making and uploading music. Every beatmaker follows the same formula. It is hard to distinguish who produced what, other than the producer tag. Back in the day those super producers had their own style that defined their music.
@hokedo
2 жыл бұрын
Nah, you still can have a personal style that sounds unique
@vernonfelix9218
2 жыл бұрын
@@hokedo True, but what I'm trying to say is that most producers take a sample, reverse it, transpose it, half speed it, you know. What's unique about that. I'm talking about you could have distinguished between a Dr Dre track from a Timbaland track from a Jd, Jay Z, Dark child, etc.
@FrameGawd
2 жыл бұрын
Something you didn't mention is how often these songs are pushed out. You'd hear a new Neptune's beat every couple of months back in the day. But now you're hearing 5 beats from one producer in the same day because everyone is running to them and dropping the same night
@ReddOneHunnid
2 жыл бұрын
Interesting theory... I think super producers are going extinct because artists aren't taking risks (they won't even use their own voices) and producers are only focusing on one type of music... you no longer have to seek out a certain producer because nearly everyone is replicating the same style... Type beats, loops, 808s, trap snares, and hi hat spins. Honestly, as a producer, I'm ready for music to shift again... this is getting sad
@Phyclone
2 жыл бұрын
you are not lying, so many people I have tried to do music with all wanna make the same type of music while I try to push the boundaries a little bit
@bdev5988
2 жыл бұрын
You should definitely try your hand at making music for other genres. I switched to making music for the EDM Wave scene and it has been so much man. Become your own artist if you can
@MarcoB
2 жыл бұрын
You should check out my stuff if you looking for a producer who’s pushing the boundary.
@moffe5241
2 жыл бұрын
Exactly. I've been wanting to get into the music making business but I've been feeling discouraged because people think the music I make sounds weird. They think I'm weird for not flooding my music with 808s. They think I'm weird for not taking inspiration from modern rappers like Lil' Baby, or Polo G, or Lil Uzi. They think I'm weird for trying to make something that actually sounds good to me. I too hope something will change.
@longhair8383
2 жыл бұрын
💯💯💯✅✅
@xenrx9781
2 жыл бұрын
dylan brady, pierre bourne and sophie are the newest ones that roughly fit the definition I really like them
@christopherhawkins7388
2 жыл бұрын
Some of the points you make actually makes me think that super producers are needed more than ever. That quality of music is missed. Being able to depend on a brand to produce quality both lyrically and sonically is missed imo.
@timsohn7057
2 жыл бұрын
I had a talk a out this with a friend. There are two factors. - In the 90-2000s there was a huge barrier to entry to obtaining the tools to make music. Also, due to the lack of information on the internet, those with the tools and skills really stood out. Being one of the few people who can afford a Triton LE for example, you had a huge advantage. This also goes for sample only you can get your hands on. Famous DJs will always gets dibs from a record store owner “commoners” got left over records - This is no longer the case with this age. Everyone has the tools, and it is so much easier to obtain just about anything now. The prod and cons of this is that we now have a elevated ceiling for the normal. Almost everyone can sound really amazing. The bad thing is there are no localized music environments. Everyone sounds the same now. Sonically this era sounds absolutely amazing. But originally took a massive hit particularly after 2010. Also, the rate at people push music out only exacerbates this.
@qmakesbeatz
2 жыл бұрын
Agreed
@flyingisland7583
2 жыл бұрын
I’m 42 and sometimes I have a bad « Way too much music out this days » feeling
@g718ny
2 жыл бұрын
What happened to producers? Well what happened to music? No one has talent eveyone just uses a game genie and make up fake beefs and purposely talk about controversial topics to become a superstar. At least here in Mexico where i live now you can meet so many people who knows how to play a musical instrument and have talent and you have diversity of music instead of everyone being a copy and paste. Idk what's going to happen with the music in the future in USA. Even the producers all make the same exact beats.
@NavieD
2 жыл бұрын
I feel like people have been saying this for years now
@itsederrengifo
2 жыл бұрын
I would go further and say even "professional producers" were more valued monetary speaking because the barriers to be one were too high, you needed to be at the right place with the right equipment and the right connections, now we can see people delivering the same quality of music from everywhere... Personally, I'm really looking forward to seeing more artists producers like Daft Punk, Finneas, Calvin Harris, Madeon, Zhu, etc... What they are doing is so refreshing because in a world where you can easily replicate any beat, what is gonna make artists stand out is their capability to deliver new ideas, and that's incredible hard to achieve without full control over the process.
@Gr4ff
2 жыл бұрын
Super producers as we know it might be a thing of the past (labels paying 500k for them, etc) but I think the idea of what it means to be a super producer will change with the times cause there’s always outliers who are miles ahead of their peers. Evolution > Extinction
@prezidentjeff
2 жыл бұрын
Your second point is bang on, very well said. Southside of 808 Mafia is a prime example of this
@artistic-wordplay
2 жыл бұрын
Yeah, Southside is ever present and never disappoints.
@nino2u
2 жыл бұрын
Very well outlined video. Thank you for posting this!
@prodbyselase
2 жыл бұрын
To me, a superproducer is a producer who can work across genres, or with different artists and still have a 'sound' and put out great records. it's so rare to see that today but people who come to mind today are Inflo, Jack Antonoff, Kanye & Mike Dean and people like Kaytranada. It's funny to me that producers of the past didn't always need tags because they built their own sound. You can tell when a beat was produced by the Neptunes or by timbaland just within a few seconds of listening. Now everyone needs tags to stand out. From a marketing perspective it's smart, but it's a telling problem of mainstream Hip Hop and R&B.
@malainfluencia126
2 жыл бұрын
Agreed, Rick Rubins, The Lord Angles, the pharells
@maplefoxx6285
2 жыл бұрын
Have you heard of Cirkuit, he wrote Dark Horse for Katy Perry, Wrecking Ball for Miley, and many other hit tracks, writer and producer both. He now produces/writes for the Weeknd and some of the biggest hits to come out have him working on them. He's from a small town in Canada, started out as a local DJ in the late 90s. Went to Harris Institute in Toronto mid 2000s and someone he met must have seen something in him. He started out working with Britney... Not a fan of that kind of music really, The Weeknd is pretty good tho. I do like his stuff. So Cirkuit is going in the right direction. He has 4 emmy's. My dad knows his dad that's how I know so much about him, I even know the plugins he uses. He uses older stuff still lol. He uses the Tal no-LX synth and the Tal Chorus plugin, I thought that was funny.,
@tavaresmanuel3523
2 жыл бұрын
That’s dope! I backed out of going to Harris institute right out of highschool 🥲
@chicha3250
2 жыл бұрын
Well, you have bizarrap, a young argentinian producer who's name is becoming huge, at least in latin america and Spain. He makes collaborations with many artists on his KZitem channel, which has broken records of views in a few days, same on Spotify. He played at Lollapalooza recently (with no guest musicians) and blew it. I think Pharrell and Timbo aren't using social media as younger producers nowadays, that's the main difference imo
@zevox6639
2 жыл бұрын
I dont know why but listening to you calms me down no matter on the subject
@SpyderBlackOfficial
2 жыл бұрын
I agree..same with me..I think it's because he gives off genuine positive energy.
@cristobalbalenciaga7295
2 жыл бұрын
It’s also that these superproducers tried to follow the trend and completely ditching what made them hot and therefore loosing their core fanbase. Timbaland went from hard beats like “i’ll do anything/I’m sorry” and “man undercover” to making rock and dance beats for unknown trash european artists. He hopped of the throne as a trendsetter and chose to become a follower. The same goes for pharrell a bit (even tho he stayed a bit closer to his core).
@GrumpyEyeGaming
2 жыл бұрын
This guy has no idea what he's talking about. As someone who spent most of his life (20 out of 35 years) in the music industry I can tell you that none of what is stated in this video is true. Printing and distributing CDs costs less than 1% that labels put into marketing. The only reason why the HIP HOP "superproducers" aren't still dominating the music scene is the advance of technology and the fact that everyone is able to make "beats" especially with pre-made loops. Which most people do these days, and that takes the musicianship out of the equation. Pop and rock music still has "superproducers", and that is still the case for almost every other genre. So this whole video makes no sense.
@BeatsbyLegend
2 жыл бұрын
Brother, you just gave me encouragement on a whole other scale....I was damn near ready to ask "So what's the point of making beats anymore, if producers/super producers "don't make sense anymore?" ?". It's damn near like he's saying the only beats you can make are for rappers....smh.......I appreciate his points, but you pointed out the biggest flaw in this entire video. Thanks a million!
@GrumpyEyeGaming
2 жыл бұрын
@@BeatsbyLegend they do make sense, but it's a long and a hard grind, and you NEED a lot of luck in all of that, and even if you don't end up being a "superproducer" one hit can settle you for life. For example I have a friend from Serbia (where I'm from) which moved to NY pursuing happiness by making beats for big name rappers. He thought he was good enough. Unfortunately, he wasn't. But he met a girl, married her, and she was also in the beatmaking business and she was really good with hooks. So, they were struggling, but one day one of her hooks got bought for a beat that she did. But they didn't use the beat itself, they just used the hook. That song was "New York" by Jay Z and Alicia Keys. So they had enough to buy an house in NJ, and they're still living from the royalties that they had for that song (although, of course after that they did a bunch of music to sustain them, but nothing as big as that song, of course). So yeah, in U.S. if you're talented enough, and if you're lucky - you can make it. Here in Serbia, not so much. :) When it comes to "superproducers" in other genres, pop is mostly driven by teams of producers/songwriters that are doing songs for pop artists.. So those teams are basically "superproducers". Once you step outside the pop genre, you will find more and more solo guys that could be considered to be "superproducers" Have a nice day, and don't give up :)
@Derekmortenson
2 жыл бұрын
Mustard, Metro Boomin, 40, Alchemist have dominated the past 10-12 years.
@KennethKBBenson
2 жыл бұрын
Let's not forget about when you sign a pub deal, you get the pick of the litter because they (labels) represent you now. The game has never been fair but there is hope with online beat selling. A lot of producers make a living and are not known to the public. Moral of the story: Hustle Hard
@mr.hubiverse876
2 жыл бұрын
The barrier to enter the market has gotten easier to get through but this was only allowed because it essentially created an unlimited supply. Can’t really argue for decent money for your work if the supply demand curve is so imbalanced. Best you can do is clout chase
@musak.4068
2 жыл бұрын
This topic is actually very complex because it goes into both: technological change & ROLE changes. You broke down the tech aspect. You touched on the role change slightly but not truly in-depth. A Producer once upon a time was the likes of Quincy Jones or Dr. Dre. They controlled every aspect of aa song/album's "creation" aka *production.* Hence the title, PRODUCER. Back then they had to be knowledgeable of music, music history, instruments, which artists played certain instruments better than others, they had to have an ear for music as well as the mind for creating a "new sound" or something unique per artist. They needed to know all the talents of an artist, whether they could write/sing/play instruments/rap as well as who they would have good synergy with. They also needed to understand the budget well and be able to secure all the talents together for a project. They ALSO used their ear for music, and sense for creating a unique experience, to add or remove things (creatively or technically) in order to enhance the final product for song or album. They understood what a single was meant to do vs album filler, and they also understood how a music video + song could shape an act/artists public image with fans- and the power that held for the long term. ALL of that was a Producer. Today, Producers don't really exist. Instead that role simply means "Beatmaker." Every Beatmaker calls themselves a Producer. Teenagers without a 10% understanding of the aforementioned yet they had a computer so they created a hit. Often unknowingly. Social Media plays the role in making a song blow up today whereas way back then that song was put on the radio or in blockbuster movies to gain traction. Because anybody can make a song via the internet, there was an explosion in Rappers but there was also an explosion in Beatmakers. Again, with every Beatmaker calling themselves a Producer. So now what happened? First, Layer together the in-video explanation + everything I've written to understand the answer to what happened... *There's a "Producer" on every block in the neighborhood now. You want to charge me that much for a song?! Nah just make the beat I ain't ask for your input.* That is the modern artists mentality. Especially in Rap. Rappers have the advantage of leverage over these "Producers" that are struggling to get paid and just want their beat out there. Because they are replaceable. And so the Producer has nearly gone extinct. They aren't deemed necessary like they once were.
@jknight_47
2 жыл бұрын
Naming a video downfall of superproducers and putting pharrell in the cover is insane
@RudyrhythmzRudyrhythmz
2 жыл бұрын
i feel the main reason super producers faded out is because their Fees were too much for a changing industry and there were less producers competing (software changed the game ) to be considered a super producer you must be able to break artist and have a particular sound , these days most music sound the same and with today's music tech it's easy to copy that's where the type beat era comes in and youtube tutorials so as soon as a producer comes up with a sound a million type beat producers flood the market so why pay top dollar for a super producer when you can simply pay for cheap beats that sound just as good as the viral hit if you don't have a sound of your own you will not have a reason for artist to request you and if you don't evolve your sound you will be replaced Funny thing is There are no more Super Models either because of social media
@josephschmizzo1595
2 жыл бұрын
The industry did it ...its called collusion. They started replicating the same sound over and over for the sake of having full leverage and control. Super producers or “pop icons” have too much leverage and the industry made sure not to allow that anymore.
@niccole3542
2 жыл бұрын
tbf.It is a good thing there are no more supermodels.What is the point when we can just see what the most relevant celebrity or influencer is wearing.Models now could never have the amount of notoriety like back in the 90s unless you're Kendall Jenner or a Hadid sister.
@darkskinwhite
2 жыл бұрын
producers fade away because of their tags. sure it helps them get notoriety which helps them jumpstart their placements but overall it dates them. go out on that stage and theyll only care for so long, but play the background and you can last forever.
@maelerose5807
2 жыл бұрын
thing is these days people can and will steal what makes your sound so recognizable. Everybody got the tools to do so and getting big placement or semi-big placement has never been more possible.
@DThompson55
2 жыл бұрын
I love your POV on this. Makes so much sense.
@pingvin1771
2 жыл бұрын
POV?
@DThompson55
2 жыл бұрын
@@pingvin1771 point of view
@infiniteuniverse9528
2 жыл бұрын
Hip Hop artist are still paying producers to do all their music tracks, then come in lay down a rap and stamp their name on the album. Rappers have not suddenly learned to write music over night.
@JayBee6801
Жыл бұрын
The cost to put out music nowadays cost hardly anything... yet artists are still getting screwed on sales
@Dmaccabees
2 жыл бұрын
A Super Producer stays in his lane and isn’t a copy cat. Record companies commercialized “ The Super Producer” terms because they were Puppet masters before technology arrived. The big money was to pay for all the employees at the the record label. A&R dept, CEO’s, etc…the more you make the more you have to provide for the company you keep. When you reinvent yourself, that makes you a super producer. Not Money 💰💰💰
@JoePlayoMusic
2 жыл бұрын
The biggest issue is KZitem and ease of access, not only with over-saturation of producers and artists but the demand for us is categorizing our beats as “Artist’ Type Beat” instead of the producer, which is understandable because you want to reach as many artists as you can and younger ones who don’t know enough about it are going to search for artist type beat instead of the producer - which further fucks us producers up because 1. More and more people are associating the artist to the sound instead of the producers. 2. It encourages new producers to follow trends and copy in order to make money , instead of creating their own sound. Not to mention every company has its own producers on deck and shitloads of them- and they want to keep the money in house.
@artistic-wordplay
2 жыл бұрын
I share the same sentiments. But to neutralize the situation, producers need to become singers/rappers too - so as to keep their names on peoples lips and stay relevant - after all, they say don't keep all you eggs in one basket...
@krissavagelive
2 жыл бұрын
@@artistic-wordplay No. You don't need to be vocalist to be a successful producer, there are other paths
@OMGAnthonyProd
2 жыл бұрын
Metro Boomin def was a Super Producer, maybe the last one
@k4pel
2 жыл бұрын
Great video Man, hope u remember me👊
@p4rsa378
2 жыл бұрын
“Modern producers are only around for 1 or 2 years, then they fade away” bro never heard of Pierre Bourne, F1lthy, metro boomin, Tay Keith, or turbo
@succanproduce
2 жыл бұрын
Good stuff. Video idea for you...Since a lot if us will probably choose to go the independent or partnership route rather than to sign to a label. What if you did a video about what kind of work that entails day to day, some of the challenges.
@azlifmohamed8804
2 жыл бұрын
Ive seen a lot of interviews of Pharrel, the dude acts like hes from another planet. I like his stuff but the way he carries himself seems he thinks so highly of himself, i hope some of them are more humbled now. The things is music making has more access now, more talent is being exposed while the elite producers controlling the music industry are fading away.
@Moshuun
2 жыл бұрын
No. Super producers still exist. They’re just not household names anymore because it ultimately just doesn’t matter. Being a producer is easy now & the beats are easier to replicate or replace. Therefore it’s not special. That’s all. Not any of what was said, here. Respectfully.
@artistic-wordplay
2 жыл бұрын
Super producers still exist, but they are no longer making heavy bags of cash - so the word "SUPER" falls away, and they become regular Tom, Dick and Harry producers.
@cilafr
2 жыл бұрын
smart & very interesting analysis ;) thanks for that
@NagoyaHouseHead
2 жыл бұрын
Super producers absolutely do exist. Finneas and Jack Antonoff for example.
@jdrq41
2 жыл бұрын
Pharell still goin crazy
@stevenboldt6489
2 жыл бұрын
Very few people were tech-savvy in the 1980's when midi arrived for the masses. Now, it's unreal what you can do with a laptop, DAW, mic and decent mi preamp.
@kaidenwan5182
2 жыл бұрын
i think people forget that having a super producer producing your song doesn't guarantee a hit. research the flops from dr dre (the firm) and various other flops from the neptunes. artist need to have fans caring about them and what they do to have a hit. that's where marketing comes in.
@hottroundzproductions
2 жыл бұрын
Hey bro, someone told me you had a good video breaking down the difference between using a pitch shifting plugin vs transposing in the daw...could you let me know where that video is? Thanks!
@Will-wn7dg
2 жыл бұрын
*Doesnt mention any examples of modern producers, such as, Metro, Pierre, Murda Beats, DJ Khalid, TM88, 40... (the list goes on) all of which have charted for at least 5 years, dont need to mention the ones that have been going for longer like Ye and the Alchemist, (also Pharrell is still on). IDK abt yall but it feels like these sit down Navie videos have alot things that really dont make sense.
@gullydeluxe
2 жыл бұрын
Also, up until recently an artist had to go in to the studio WITH the producer. So these minds were working together to make a better overall project. Compared to today where you can just buy a beat online like underwear. Artists & labels actually spend more on cinematographers than the music itself. So along with other reasons , there is really a lack of connection between music, artist & label (or the artist’s branding team). The focus is on how music looks rather than how it sounds
@cartilagehead6326
2 жыл бұрын
Depends on what you mean by “superproducer”-if you mean a producer that becomes a superstar in their own right then I kind of see your argument. If you’re talking about “superproducer” in the sense of like “somebody who cranks out many Top 10 hits over the course of a decade or more and steers the careers of one or more chart-topping artist, then somebody like Dr Luke would arguably fit that, given the success he’s had with Doja Cat, etc, despite his reputation and relationship (or lack thereof) to major parts of the industry/performers/etc. I’d argue somebody like Travis Barker approaches that status too. And obviously Rick Rubin is still Rick Rubining.
@kyju7093
2 жыл бұрын
Murda Beats, Kenny Beats, Nick Mira, Ronny J, and TM88, are all legendary modern "super producers" imo the amount of projects and artists theyve worked on in this generation is crazy and i think the only real difference between a producer and a "super producer" is time. give Kenny 5 more years and hell be on that level no doubt
@JbangX2
2 жыл бұрын
And that's why everything sounds the same now. There's a HUGE difference in a beat maker.... And a PRODUCER.
@chrisrobinson8784
2 жыл бұрын
It's because rappers want 'Space' it's also why music dosent hit like it use to. Back in the day the beat was the star not the rapper but I will say FUTURES new album is a good sign he let ATL Jacob go crazy
@3rdARKnight
2 жыл бұрын
Super producers have worked in different genres of music some of y’all keep naming the same producer who’s only worked in the SAME genre not different genres the following producers have done different metro,southside, TM88, lil Jon, the Neptunes, zaytoven they came from the rap genre but have smash hits in different genres those are the super producers there’s countless others but y’all naming that one producer (no shade) but isn’t a super producer respectfully saying ofc.
@DJ_BROBOT
2 жыл бұрын
NO...They're still around, its just that every superpoducer today ARE ALL DJs. Just think about it, there are DJ's who are doing albums or songs having while having other famous artists on their tracks,
@HotBoii91
2 жыл бұрын
Producers stayin around 4-5 years. Tay Kieth still goin strong. U didn’t talk about the saturation of music n producers just using loops instead building their own sound or skill. Building ur own fan base is about doing tiktoks or tutorials nowadays. Don’t come off as a hater!! Ur music is dope too but the climate has changed.
@justinhenryrebel
2 жыл бұрын
But they don’t compare to the other guys plus timbo/Pharrell write music and you know their records when they play.
@HotBoii91
2 жыл бұрын
@@justinhenryrebel I think that’s subjective bro. Missy wrote for timbo btw n Pharrell is Pharrell. Production wise the talent is there. Song writing is different nowadays cuz rnb don’t really exist no more. Rappers “tend” to want to write for them selves unless u workin wit industry plants like Harlow or nas X feel me. The problem wit knowin theirs is theirs is cuz we’re saturated with producers copying each other’s sounds n using loops n shit. So we dunno who is who anymore
@justinhenryrebel
2 жыл бұрын
@@HotBoii91 agree with you. It is saturated with beat makers using the same sounds and loops. They lack creativity. I saw an article where music older than 2015 gets more spins then newer music.
@HotBoii91
2 жыл бұрын
@@justinhenryrebel that’s crazy right. I can barely name one song after 2015 that a whole club would just know the lyrics too and would have nostalgia for 20 years from now
@justinhenryrebel
2 жыл бұрын
@@HotBoii91 wild right!!
@goodtreasureministries9008
2 жыл бұрын
#1 producers are not beat makers. When I started in music production we were being paid, front end and back end. So producers could get paid even if they didn’t make the album. Then labels only started paying if you made the album which is called a placement. Now artist can find beats on a website. So paying $25 rather than $10k makes more sense because the cost for production doesn’t guarantee a hit project. The sad part is these new producers don’t know their craft. They don’t know what key the song is in or how to create a b section or a bridge. All they can do is cut and paste. And new artist don’t see the value producers bring for vocal production. So they treat producers like beat makers.
@AikiraBeats
2 жыл бұрын
I feel like we still have super producers such as Zaytoven, Metroboomin, and CashMoneyAp
@krissavagelive
2 жыл бұрын
They're not super producers. Think bigger. It's not about how many hits they have, it's about public perception. The masses aren't rushing to hear the latest [insert artist] track because Zaytoven (or whoever) made the beat like they did with a Pharrel or Timbo production. It's only Kanye really who carries anywhere close to that kind of weight in the public domain nowadays
@creathechiboi
2 жыл бұрын
I really believe JPEGMAFIA is a producer that'll last and be remembered his beats are truly fascinating
@authenticone2091
2 жыл бұрын
Hell yeah, JPEG has literally created there own world!
@o_gzimusic3244
2 жыл бұрын
The Game is always changing...its changes come in effect every 10 yrs. That's the Timeline. You gotta stay relivant
@GunninRebel55
2 жыл бұрын
I call BS. U say because it costs less to make & distribute there’s no “super producers.” Kanye, Dre, Large Pro, The Mekanix, J.u.s.t.I.c.e. League, Quik, Warren G, Mustard, June Onna Beat, and others are all still out there & there will always be more to come. Do so-called “rappers” wanna pay for the best? That’s a different question entirely. But just because these cheap $20 beats and tracks from Beatstarz do well, doesn’t mean there’s a lack of “super producers” out there. A better question is “will Hip-Hop music ever recapture the quality in lyrical & production craftsmanship it once had?”
@MsLacy707
2 жыл бұрын
Many of the WRITERS and MUSICIANS left the Super Producers and started being making their own way vs not being credited and paid or being a ghost/work for hire, forever. That's why many cats can't reproduce or grow the sound that got em in, cause it wasn't them in the first place. So a new group of writers and producers have to be rounded up for the Supers. Then folks started learning about their publishing etc....which meant payouts, and people don't wanna pay and feel you should be "grateful" that they are basically robbing you. So you've gotta be Super on your own, craft your talent and hone other skills in game. Another thing: Just to get labels to look at you, there was an investment in talent via practicing and being on point. That's what made artist and producers SUPER. Money was also invested by the artist, fam, friends a OG, just to get to a label to be looked at. Artist and Producers stopped self investment at high degrees and treat it more like a cool hobby to show out with. Gone are the days of generational acts like the Isley's, Reba, or Mariah etc...even go hard groups like the Clark Sisters....that's honed talent, years of dedication...music, presentation on and off stage. Therefore many artist and producers of now are fly by night, ain't no Quincy Jones, Curtis Mayfield and David Bowie's. The label don't wanna sign em any way cause they are high value, but why pay for high value when you need a 10 sec TikTok clip on repeat. No shade, it's what it is.
@tezmaniagotbeats
2 жыл бұрын
Super Producer is about their experience and their specific sound
@artistic-wordplay
2 жыл бұрын
But labels are no longer willing to pay their high fees...
@justinmoore5096
2 жыл бұрын
Production companies aren't investing in developing artists. If an artist has an existing fan base on social media, they can forgo that entire investment which has ultimately resulted in a decline in quality. Nonetheless, they profit while lowering risks.
@MicahBeatz
2 жыл бұрын
I pay 99 dollars on my laptop and get a free drumkit with everything that the top prods have and make a good beat simple
@ShaneCM
2 жыл бұрын
Super nothing exist much anymore…no true supermodels, superstar actors, superstars in music, or producers in the past 10 yes. It’s all gone downhill
@digilyfe
2 жыл бұрын
Anyone who ever heard me knew I had the sound, talent, looks and attributes to be a super producer. Now I refuse to call myself a beatmaker.
@MA-go7ee
2 жыл бұрын
Before you explain something you have to actually establish that there is anything to explain - ie ARE super producers gone? Metro Boomin? Hit Boy? Noah 40? Mustard? Mike Will? You might be trying to explain something that isn;t even happening.
@MvnStn
2 жыл бұрын
Good shtuff, Navie! Ahthankye.
@oquestvevo
2 жыл бұрын
Love this
@Clasam09
2 жыл бұрын
Another add on. Look at the Billboard hot 100, top 200. Same artists for years. Behind the artists, you see the same producers. These producers ARE super producers. We just don't know their names b/c they never were in front of the mic or camera.
@musicalprodigy1
2 жыл бұрын
It's laziness. Same reason women are so shitty now, they don't have to try as hard. Effort often precludes success
@lilrog0909
2 жыл бұрын
Plus these superproducers were charging way to damn much a production.
@SomeOneProbably87
2 жыл бұрын
So HitBoy doesn’t exist?… he’s been around since like 2010… he STILL is producing. Jus made Beyoncé’s smashes on “RENAISSANCE”
@fuziontonygaming
2 жыл бұрын
Honestly I like to broaden my Horizon’s with different style and genres, it definitely helps get different fan base but Ik it’s not for everyone as they feel you should focus on a specific sound to perfect your craft but that’s just me.
@MortanAMrk
9 ай бұрын
I think Timbaland just knew he had already given us so much
@8teenOfficial
2 жыл бұрын
I thought superproducers were the ones who make diverse types of music like a Max Martin or Benny Blanco?
@zeemulamusic
2 жыл бұрын
Dope video breakdown bro
@Kingxvinny330
2 жыл бұрын
As a producer if my beats don’t sound similar to the sound out rappers don’t want beats
@artistic-wordplay
2 жыл бұрын
Find hungry youngsters in you community and feed them your original sound. It sounds like you are saying: if I can't beat them, I join them in making similar sounding music.
@authenticone2091
2 жыл бұрын
^^^^ Exactly what this guy said above me. Find younger artist and feed them the unique sound that you have created.
@888records
2 жыл бұрын
Beats are less unique especially with how many competition their is, standing out for a long time is hard
@artistic-wordplay
2 жыл бұрын
You stand out for one minute, and then everybody else starts copying your style and stealing your shine...
@SuperSwavor
2 жыл бұрын
True, it feels like seasons. Like when Lex Luger was super hot then mustard. I think once a bunch of artists find a hot sound it gets over saturated
@hassanromulus1476
2 жыл бұрын
I disagree because of people like metro booming, Pierre, Mike Dean, Tyler the Creator, J Cole, etc. Their are still super producers let alone people coming up like Baby Keem who seem like they’ll be around for a while.
@authenticone2091
2 жыл бұрын
Exactly bro, didn't Baby Keem just win a Grammy for best new artist of the year or something ?
@hassanromulus1476
2 жыл бұрын
@@authenticone2091 Grammy at 21 with a Kendrick cosign and produces his own stuff. He was even making beats on the black panther album which might got him a Grammy nomination
@yna418
2 жыл бұрын
I kinda disagree, there are still superproducers, theres just more diverse genres now due to the internet causing music to progress. For example in trap you got people like wheezy, tm88, southside, tay keith, etc.
@vinosamari
2 жыл бұрын
Do they have A LOT of fans? Decade-long consistency? Really HIGH rates for production?
@yna418
2 жыл бұрын
@@vinosamari yeah. Pierre bourne for example is one oft them. Same thing with metro
@mauricea.tillman4956
2 жыл бұрын
Cheap equipment and the "magic" revealed. Now, if I wanted to learn how to make a beat, I can KZitem a "how-to" or "type-beat" video and learn the typical nuance in a few minutes. Quick information = quick work. In turn, we have a lot more music pushed to the masses. ANYBODY can make a beat, good or bad. The value of good music has dropped.
@mfyrisingmayo1913
2 жыл бұрын
nobody wants a corny ass DJ khaled as credit when all you do is YELL ' WE THE BEST' after you take credit from an upcoming beatmaker. No you the WORST myguy
@mauricea.tillman4956
2 жыл бұрын
@@datapusher- "Good or bad" is subjective. For example, do you remember Archie Eversole? "We Ready" ready is one of the most iconic rap songs ever. Yet, it sounds terrible from a technical perspective. It was poorly mixed, and the instruments sound like they came from a $50 Casio from Wal-Mart. Yet, it turned out to become so iconic that every other college football team chants it before leaving the locker rooms, and the NFL bought the license to use it. I'm saying that songs don't have to "sound good" to be good songs. Anybody can make music today by watching somebody else do it. Before the internet blew up, we didn't have the option to watch J. Rent, Busy Beats, War Beat (if you're old enough to remember), Simon Serveda, or Nick Mira. Nick Mira is one of the biggest names in beat-making, but you go directly to his channel and watch him work. Nowadays, the fans are the gatekeepers, which is a great thing. We get exactly what we want, not what they give us. Nothing is more disappointing than paying $20 for a shitty CD The Source and XXL had me hyped for. I don't miss those days, but I miss the quality control aspect you mentioned. If a big-time label or another big-time rapper endorsed somebody, you knew their music would be good, and they put a lot more effort into their work. They took it more seriously because it was hella expensive to make music 20 years ago...
@mfyrisingmayo1913
2 жыл бұрын
@@mauricea.tillman4956 i 100% agree
@kw3sttt
2 жыл бұрын
It’s definitely to do with accessibility as now you can get more or less any sound anytime
@cichockiproduction2021
2 жыл бұрын
thank you Navie
@jastrology4192
2 жыл бұрын
Best example of “type beats” getting really weird and being amazing was Metro and Travis’ work on Days before Rodeo. Listen to Mamacita and you can’t tell me that’s not one of the sickest beats ever.
@sofoklessantorini1888
2 жыл бұрын
i cant understand how ARTIST is the guy rapping and the one that makes the music is not an artist. like beethoven was a producer and the people singing his operas are the artists....
@jaimerodriguez1550
2 жыл бұрын
The technology watered it down. In terms of how easy it is to produce and how fast the music Industry move from one song or single to the next fad or wave of music. Before you had to have a real strong desire to produce, had to be willing to put money into the hobby and you were probably DJing too, had to be all in.
@neutralfog
2 жыл бұрын
Very insightful. Thank you for this video.
@HBbeats318
2 жыл бұрын
So true the downfall been happening for years. All artist are starting to produce their own music good or bad, but it gives them full control. One other thing is these DAWS and these new VSTS that are coming out, all you have to due is drag and drop so I think that's problem
@issao9972
2 жыл бұрын
why is it a problem?
@wayback1010
2 жыл бұрын
Not a problem, the frequency of good music increases. a good producer with a unique ear will always be valued no matter how easy it is to make beats
@HBbeats318
2 жыл бұрын
Have anyone listened to the radio, Spotify or all these streaming service lately. The quality is not good but that million dollar engine is pushing it. But here in Texas a lot of underground producers and artists are making it without the industry. Also on the west coast I have a lot of Producers that I collaborate with. Outside of West Coast you never heard of them but they're millionaires on the West Coast
@3rdARKnight
2 жыл бұрын
You can have all that and thensome and still be basura
@lilkingleo
2 жыл бұрын
the real downfall is everyone having a studio now and youtube tutorials lol anyone can make hits now. Music sucks now because of it.
Пікірлер: 604