Not a very good video. Le Male Elixir is easily the best release of recent years.
@RichardOliver
10 ай бұрын
He never said it wasn't good. In fact, he called it 'great'.
@TheFragranceApprentice
10 ай бұрын
You... You... didn't watch the video did you?
@jamesepplerKCBD
10 ай бұрын
Definitely didn’t watch the video
@flightgravity7483
10 ай бұрын
Not only are you ignoring the concept of objectivity, but you didn’t even watch the video?
@anshulrai198
10 ай бұрын
Pin of shame lmao
@Harrock
10 ай бұрын
Its all fun and games untill Kouros Elixir gets released 💀💀💀
@mikebayong8057
10 ай бұрын
Bentley for man elixir 😅😅😅😅😂😂😂
@MiamiSammy
10 ай бұрын
The 5th horseman of the apocalypse
@JR01015
10 ай бұрын
And ima wear it!
@WhoCares69
9 ай бұрын
Sir , I see your Kouros Elixir…. and I raise you , Drakkar Noir Pure Potion 🧪 😂
@weecrane
9 ай бұрын
😂
@flightgravity7483
10 ай бұрын
Even worse is calling something a parfum when the concentration is actually an EDP. Also, the new Gucci Guilty is an “elixir de parfum”. Whatever that means.
@St.Calamity
9 ай бұрын
I love gucci guilty edt but that name is an atrocity.
@scentanity2280
9 ай бұрын
😅😅😅
@littledrumminboy5779
10 ай бұрын
George, thank you for continuing to be the Plato of fragrance reviewers, dragging us out of the cave of mainstream marketing.
@mohammadtahir8785
10 ай бұрын
Step 1: Hit the like button 👍 Step 2: Grab your coke & popcorn 🥤🍿 Step 3: Watch the new video! 😃 Step 4: Share it with friends & family 👨👩👧👧
@TheFragranceApprentice
10 ай бұрын
Cheers!
@plamenski5244
10 ай бұрын
"Uttah Bollocks" 😂 Killin me, George. Keep up the good work
@1manairband
10 ай бұрын
I'm surprised that you don't have more followers you are just that good at what you do.
@mohammadtahir8785
10 ай бұрын
I am keeping an eye on his followers, they are actually growing by the day. Next target, 100k
@TheFragranceApprentice
9 ай бұрын
Thank you let's do it. @@mohammadtahir8785
@ryanx3584
9 ай бұрын
@@TheFragranceApprenticeMillions of people buy Taylor Swift albums and her music is vapid horseshit.........
@danielgorham5019
5 ай бұрын
Eros is a perfect contemporary example of what you were describing around 5:00 ... Back at release, it would suffocate a nightclub all night (EDT) Now, even with the EDP and Parfum, you're lucky to get more than a few hours of projection.
@LordSHADY
9 ай бұрын
I’m looking forward to Elixir Intense.
@WSF176
10 ай бұрын
Each line has their best seller, and they just keep riding the name until the wheels fall off.
@jamesepplerKCBD
10 ай бұрын
King George dropping truth 💣 s
@stefanfransson1106
9 ай бұрын
Totally waiting for Extrait de Elixir
@easytoassemble54321
10 ай бұрын
"Yeah, but this one goes to eleven...."
@jamiechown7438
10 ай бұрын
Made from the finest Corinthian Leather…Trick as old as time itself! Some great creative content George.
@mattimattwa9064
9 ай бұрын
From epic cinematic adventures to fun little relevant vids like this, you are the G.O.A.T dude
@allonsy3695
10 ай бұрын
I stopped buying cologne and my life is a million times better
@John_O_Connor
9 ай бұрын
That dont make any sence. How are you even alive?
@shimonavraham1852
3 ай бұрын
That doesn’t make any scens
@waldemarpietri1765
9 ай бұрын
"I don't fucking know" I love you mate!! Bravo!
@derryksandiford5434
9 ай бұрын
I remember in the 90s whenever a fragrance that I liked came out, I was always tempted to wait a year instead of buying it. This was because I wanted to wait and see if they would release an Intense or Extreme version. I always thought that the Intense version meant that it was gonna be a deeper, denser, darker flanker, with higher oil concentration and better performance.
@elnido4184
Ай бұрын
You are absolutely right. I remember the beast mode fragrances in their hey day that filled a room like 1 Million, Le Male the original, Versace Eros. All EDTs and yet today they have been reformulated just for marketing purposes. So now they appear less longer lasting and weaker then they actually once were. Oh yes and for a while the word INTENSE was also used.
@michaelallen9364
9 ай бұрын
Rewind before the EDP craze and we had the Absolu and Intense flankers dropping. Nice one
@Lachtharr
9 ай бұрын
I always understood concentration as the ratio of top, heart and base notes. EDT being primarily top notes (bright, projecting but not long lasting) EDP being the somewhere in the middle between top and base (nice balance between longevity and sillage) and finally Parfum (heavy on the base notes, lingers all day but does not blast off the skin). Roja Dover has a good video on the subject on his channel. Elixir is more like a naming convention like “Absolu” or “intense”.
@swiresmagician3740
9 ай бұрын
Love your videos George, I'm going throughout a really tough time at the moment and watching ur video genuinely brings me joy!
@narcodico
10 ай бұрын
I'm saving up my money and waiting for elixir intense releases.
@Harrock
10 ай бұрын
Isnt it funny how back in the days "Eau the cologne" or "After Shaves" that where lighter and more fresh where released to existing Frangrances and Now you get stronger Darker versions 😅😅😅
@melvasaur
9 ай бұрын
Interestingly whisky brands are also very adept at this "utter bollocks"!
@JR01015
10 ай бұрын
*You have a point. I noticed my bottle of 1 Million EDT 2009 (which I still have about 35% left) projects and lasts like crazy! People smell it and say “wow you smell really good” even though the fragrance is more than twice is old as my eldest daughter.* *But I tried it in boots for fun recently and what the heck is this new stuff?!*
@jp3622
10 ай бұрын
Companies are reading elixir because it’s cheap and don’t have to create a new fragrance line. Dior haven’t done any thing since sauvage. Next we will have bleu de Chanel elixir
@Pocket_Surfer
9 ай бұрын
Appreciate the honesty here. There's so many "fragrance" reviewers on KZitem , not gonna name them, but they all say "you must buy sauvage elixir" b/c its BEAST MODE etc.. as a consumer, all I want is a EDP that lasts 7-10 hours with really good/decent projection and not have to spend $180 b/c some marketing exec at Dior etc.. thought it was clever to use the word "elixir" to upsell the same product and use "reviewers" to sell us on it.
@MrCylon77
10 ай бұрын
Considering these are all apparently increasing levels of intensity soon we will have ‘singularity’ concentration. The final black hole of fragrance from which there is no escape. The projection and spillage is literally massive.
@MrBaldypete1
10 ай бұрын
If the next one is "Stand Your Spoon Up In", I'm buying the fuck out of it.
@muzim8931
9 ай бұрын
Mancera Red Tobacco Intense Elixir!!
@Memfys
10 ай бұрын
Yeah, it's ridiculous. It was cool when Dior did it but it's actually putting me off right now.
@user-rk1fu1sv2n
9 ай бұрын
I think the next level past Elixer should be called “Gigantico”
@anonymwho7263
10 ай бұрын
Splash/After shave Eau de cologne Eau de toilet Eau de Parfum "Elixir" enters the chat Parfum Extrait Attar
@KarmaNDuality
9 ай бұрын
Used to think your vids were cheesy... Now, I think their genius and entertaining as hell. Your video on The Angel Men Series was great, and totally agree, they were so ahead of their time, and sorely missed. Bravo man. Cheers!!
@justaddlight
10 ай бұрын
Quite right. Although I think it's less about convincing people of anything than about getting the right online search term. When people search the interwebs for the new "parfum", "intense" or "absolu", you want your fragrance popping up. Plain and simple. Average people can't remember 1 million. They think gold bar and "intense" and off they go. I was once told by an SA in private that one of the reasons brands love flankers is because average people often mistake them for the original. And after the box has been opened, they can't return it. Makes me wonder just how much revenue brands make off of customers not bothering or not being able to return mistaken purchases.
@Malthan
9 ай бұрын
Why would a brand want to confuse a customer, who wanted to buy their product in the first place? It's still just one sale.
@justaddlight
9 ай бұрын
@@Malthan In a past online interview with Francis Kurkdjian, he mentions just how dependent the perfume industry used to be on a returning customer base. Although that's slowly changing, with ADG still as a best seller, I would imagine that many people continue to buy what they think is the same fragrance they've been wearing for years. It's actually a very common reason for giving fragrances sold at discounters bad reviews. But from a brand's perspective, it's also an easy way to slowly wean loyal customers onto a new or inferior product. Ps, the last paragraph of FK's most recent interview with Allure magazine is rather telling. Something that I've been alluding to since the beginning of the last decade. 🤔
@Malthan
9 ай бұрын
@@justaddlight wow that interview is pretty unhinged.
@Harrock
10 ай бұрын
I would say the Designer realized that the Niche gets all the atention since Aventus was released and people are willing to pay such high prices for good performance so they thought "we might have not the niche immage but we can sell a stronger more expensive version to catch the same customers" because lets face it ... Average Andy or Joe doesnt know that elixirs exist they just buy sauvage , a fake rolex , buy an old Mercedes CLS or S class and put AMG batches on it and that will do the job
@realtalk9195
10 ай бұрын
Lol
@alncdr
9 ай бұрын
Lmao, great comment, had a laugh at your opinion
@berenddevries74
10 ай бұрын
And people keep believing all those marketing made up words, they use nowadays. Nice video sir and you deserve more viewers.
@moezag6415
10 ай бұрын
Well the idea is the more oils you get the less alcohol you get ...and alcohol is responsible for projecting the perfume and make it project more and further ....more oil will make it last long but stay closer to skin ...so PARFUM or elixir maybe denseer but definitely can't be a beast mode in projection than EDP
@St.Calamity
9 ай бұрын
Waiting for Nautica Voyage Elixir
@2WheelsForever
4 ай бұрын
😂😂😂😂😂😂😂❤❤😂😂
@Tripokaridos22
9 ай бұрын
Elixir is from Greek word xiron that means dry , after many years the word change to El - Exerion that's used on pharmacy.
@jamarteamer1281
10 ай бұрын
I agree ive owned both ombre leather and the edp is stronger and more hit you in the face than the parfum, hated the violent leaf so I sold the parfum
@user-ds6bp3jb4k
7 ай бұрын
Whatever you want to call it, the strongest performing and nicest smelling fragrances in my collection are elixirs, so do with that what you will.
@premium3429
9 ай бұрын
I love the frag apprentice's style. The absolute GOAT of frag commentary. Nobody comments like this on youtube, period.
@DjFeebz
10 ай бұрын
What a great video! Stuff i didn't know!! Thank you!
@DjFeebz
10 ай бұрын
It also answered my question: "How come that almost every perfume i read reviews on has someone saying it was way better back in the days"!
@brains7733
10 ай бұрын
😂 Grand!! Very informative. I guess if they continue this way, the gimmick might just come back to bite them in their rear, because we'll all just hold back from any 'first releases' (Eau de toilette, Eau Fraiche etc) and wait for the 'higher concentration' releases (Eau de parfum, Parfum, Elixir etc) ....if they are any better.
@curlyhairdudeify
10 ай бұрын
Yeap, Middle Eastern fragrances that introduced me to parfum that lasts dayyyyyyyys on clothes.... Ain't going back to Eau de Toilette concentrations.
@mannyaparicio7139
5 ай бұрын
I knew it!! Thanks for confirming man. 😂
@Harrock
10 ай бұрын
Back In Kouros days edt was strong enough
@betterinsodapop
9 ай бұрын
Intense, Sport, Absolute, Elixir, all marketing schlock with dubious meaning, if any.
@bootneylee9802
9 ай бұрын
Buh buh buh...IT CoSTs moRe So ItS GOtTa BE beTTer 😮
@RadicalSpikee
9 ай бұрын
Great video, I liked the style.
@Mr.Sauve22
10 ай бұрын
George, thank you' Very informative.
@mitchelluk1445
10 ай бұрын
i remember having lacoste homme back in 2009, i got it for like 25 quid i would spray it before i would go out at like 7pm and it would project all evening and i could smell on my self the next morning most designers now cant achieve that
@HurricaneTBag
9 ай бұрын
Best videos. Love LeMale and Savage elixir, but hate the trend. Wish they’d go for a different marketing angle for these fragrances.
@Beo2wolf
9 ай бұрын
Thank you!
@walkerck
10 ай бұрын
It's all marketing. In order for you to buy something that you already have it has to have a differentiator. Think fins on cars in the fifties, iPods of varying sizes and colors in the 2000's, etc. This is just a continuation of the flankers concept with a new hyped word.
@harlemjonez4853
10 ай бұрын
They are running out of concentration names,
@THEPIZZANCHEESE
9 ай бұрын
Can see the no year of drinking is going well
@TheFragranceApprentice
9 ай бұрын
I completed that a year ago.
@arnaudpollet-thiollier6054
9 ай бұрын
Back with a bang!
@edsaban572
9 ай бұрын
I don’t think the elixir term has anything to do with the concentration of perfume. It’s just a marketing thing.
@richuncle9689
9 ай бұрын
The shenanigans in the fragrance industry are unbelievable. Rip off after rip off
@rprentals
9 ай бұрын
Good job, tell it like it is
@PauloDiScarpa
9 ай бұрын
Hey before elixirs era you had a lot of extrait de parfums, in MFK, Roja there are plenty. Nice video anyway
@JS-cu8bz
9 ай бұрын
Mate could you tell us about how these fragrances that "break" or "miss" the regulations are still safe etc. For instance clone houses such as Armaf and Lataffa Al Haramain etc, are they regulated?
@JS-cu8bz
9 ай бұрын
Neat crop on the outro
@JAMESAWYNN1
8 ай бұрын
You missed “Parfum Extrait” lol
@thesmithhouse9
9 ай бұрын
I can’t wait for “elixir intense”. I have two bottles of original formulation of One Million which I doubt I’ll use as it’s very strong. Tried the latest version in store and it’s very different. Same with my bottle of Eros. My guess for what’s next is “elixir intense” or “elixir le Parfum intense”.
@ndhaon91
10 ай бұрын
Have you had the Bladnoch Adela 15? It's glorious.
@TheFragranceApprentice
10 ай бұрын
🥃👌
@kostas9826
9 ай бұрын
There's nothing like "Fart Le Parfum" in terms of projection.
@irinagvozdeva7801
10 ай бұрын
I like your english. It's perfect! Thank you.😐
@matthewvido3902
9 ай бұрын
Le male Exilir actually says it's a parfum concentration on the bottom
@GRMZPhoto
10 ай бұрын
I've recently just gotten myself a job in the fragrance industry with a certain high end niche brand and watching your videos really helps me gain more knowledge on the ins and outs of the fragrance world 🫡
@TheJohnmmullin
9 ай бұрын
Elixir intense extrait.
@profound369
9 ай бұрын
The oil concentration of elixir should be equivalent to extrait de parfum.
@rickf.0225
9 ай бұрын
Great dram you have there. Have you ever tried Ledaig 10 year old? Keep the video's coming enjoyed each one.
@vasquezinvoker3714
10 ай бұрын
Bro the sauvage elixir is extract de parfum , it is the real elixir concentration. All the other brands came with elixir but edp concentration which is very clowny and bad
@e60m5v_10
8 ай бұрын
sorry if im slow but then where can i buy actual "parfum" / "elixir" i spent too much on my sauvage elixir and it lasts basically as long as cool water or some cheap fragrance like that
@Mr.Cologne
10 ай бұрын
Great video 😂😂😂😊
@merope100
9 ай бұрын
My understanding is that if a fragrance company defines their fragrance as edp or perfume concentration then it has to have a minimal of a certain percentage of essential oils. Is this true?
@wilmatitzgreaux5086
10 ай бұрын
I used to always say if you’re going to change the notes, change the name! Don’t just flankerize it😑
@ShamballaCenter
9 ай бұрын
Next they'll start saying it's just straight essential oils and aromachemicals with no carriers...hahahahaha!
@wilmatitzgreaux5086
10 ай бұрын
What about “forte?” “Extreme?” “Extrait de Parfum?” Etc? Do you even know how many clients ask me this every day?🤦♀️🤦♀️🤦♀️
@Neil457
10 ай бұрын
Joop Homme Elixir is going to be dangerous!
@TheFragranceApprentice
10 ай бұрын
...Oh my god, don't give them ideas.
@bitcoinfightclubvegas1615
10 ай бұрын
🥃 Cheers 🍻 Keep it flowing…………….
@sulaimanaljabari
9 ай бұрын
Essence would be next...
@borjaroman3361
9 ай бұрын
Right, voting time….Who is coming up with the next “elixir”? - Spice Bomb Elixir - Bleu de Chanel Elixir - YSL Y Elixir - Armani Code Elixir My vote would be for Bleu de Chanel but I think Chanel are so classy they will not follow the trend….
@kadarabdi9829
9 ай бұрын
Chanel de blue Elixir 😂😂😂 is the dream.
@MikeBensonmichael2pointO
9 ай бұрын
Thankfully bourbon is keto
@lionheart6294
10 ай бұрын
Elixir is good but I personally get horrible performance!
@WSF176
10 ай бұрын
But George, didn’t Creed go the other direction and release cologne versions?
@TheFragranceApprentice
10 ай бұрын
Yeah, That's such a Creed thing to do TBH. Now they are using "Absolu"
@flightgravity7483
10 ай бұрын
Colognes that weren’t actual colognes.
@sadaeqalandar9073
9 ай бұрын
Only you can see the difference in the niche world for example interludeman amouage is beautiful beast mode fragrance but interludeman 53 amouage is more stronger and you can see the difference but designer perfumes parfum elixir it's fake not a real thing just marketing as u said 😉
@TheFragranceApprentice
9 ай бұрын
Decent ponit that!
@ELECTRICSCARS
9 ай бұрын
The perfume industry has to come up with something new, more and more customers are turning to clones I would be in favor of a perfume concentration scale on every Bottle, yes back in the days Le Male and 1 Million Eau de Toilette lasted to the next day, you are hear right, 24 Hrs +
@ThatEssentialAttire
9 ай бұрын
To me Dior Sauvage Elixir is what I'd imagine an Elixir named fragrance should smell like and it smells completely different to the normal sauvage variants which I think smell awful. The new Elixir's JPG, Paco Rabannes etc smell bang average and aren't strong projectors especially Paco Rabannes and Boss Bottled.
@Visqo1
9 ай бұрын
Very good video. Im happy they released sauvage elixir as a different fragrance tho, since i cant stand sauvage.
@IrregularTangent
9 ай бұрын
What is that song in the background ?
@glowup5604
10 ай бұрын
🔥🔥🔥🔥 info
@lv2465
10 ай бұрын
Just you wait when Elixir intense comes out. It's coming, in other word's the original formulation.
@GizmoG2101
9 ай бұрын
What do you say, George. Are Pure Malt and Pure Havanne worth the 200€ each?
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