Did any of these metrics surprise you? Any that you're going to start tracking?
@grantolio5
2 жыл бұрын
Love the landing page view rate, conversion rate (primary lead action plus custom conversions)… just blew my mind and saved me so much time by explaining the custom metrics. Thank you!
@rhyansolidarios
2 жыл бұрын
Hi, Dara Thanks for sharing always a great content! I wonder you didn't show the percentage of your custom metrics?
@tasleemansari3141
2 жыл бұрын
Video Hook and Hold surprised me, most of them I was actually tracking. I am using 'average video view time' as an alternative to Video hook and hold but this can be a good metric to track from now. Also Outbound CTR was a good explanation and this will be my immediate change in columns😅.
@janekjhorar478
2 жыл бұрын
ff5
@janekjhorar478
2 жыл бұрын
8
@richardmuskett5002
2 жыл бұрын
Really interesting Video! I am using a lot of these custom metrics, but do like to run my metrics from left to right so it resembles the funnel/flow. So Impression>Video Hook>Video Hold>Unique outbound Clicks>unique OUtbound CTR>Landing page Views>VC>ATC>IC>Pur (with things like conversion rate and result rate, ROAS etc at the start just for ease of use.) I find it lets you visualize any drop-offs. Keep up the amazing content!
@effectivedigitalmarketing6553
2 жыл бұрын
Very interesting Richard
@Kafufflez
2 жыл бұрын
Would absolutely love a full video on how you’re dealing with attribution + split testing landing pages 🙏
@DaraDenney
2 жыл бұрын
Great idea!!
@ankreative9410
2 жыл бұрын
Brilliant. Good to know new metrics. Kindly make a video on scale up and scale down ad strategy. Thanks
@DaraDenney
2 жыл бұрын
Will do soon
@luwam1497
2 жыл бұрын
yaaaaaaassssss - the content i have been waiting for!!! dara your the best!
@morpheusinteractive5168
2 жыл бұрын
Boom this is some awesome content! Thanks for lifting the hood on your review processes! Really great to see how others are auditing and planning with FB Ads.
@DaraDenney
2 жыл бұрын
Appreciate it!
@FlipTunesMusic
2 жыл бұрын
Amazing video as always 👏 video suggestion: could you show how to properly duplicate ads across ad sets whilst maintaining the social proof/engagement? 🙌
@DaraDenney
2 жыл бұрын
Borrow the post id!
@adrianzyskowski1989
2 жыл бұрын
Thank you Dara, your purple mac is cute
@DaraDenney
2 жыл бұрын
Thank you!!
@2mckeown
2 жыл бұрын
Hey Dara, I'd love to see you do a video on creating custom metrics - video hooks, video hold etc. Love your content!
@lukundbatti
2 жыл бұрын
This was incredibly informative! Please do more videos on your columns and hoe you create custom columns
@DaraDenney
2 жыл бұрын
Thank you! Will do!
@lukundbatti
2 жыл бұрын
@@DaraDenney btw you said you would add all the formulas in the description but you didn´t.. will you update this ? Thanks a lot for this informative video it helps a lot!!! Love your videos please continue your great work x
@peterac_
2 жыл бұрын
Super helpful, Thanks Dara!
@a5280394
2 жыл бұрын
Really helpful! Thank you for your video😄
@theophilusabraham3262
2 жыл бұрын
Hi Dara, just wanted to ask for f your next video could be around how you test creative and other parts of your ads?
@afshanmuhammadaltaf7103
2 жыл бұрын
Thanks
@muscleboiii1463
2 жыл бұрын
Hi Dara, I heard you mentioned the Offer and how important a well-structured offer actually is. Can you please make a video on how you structure offers and how you make changes to existing ones if they lack something? I know it depends on a niche, but what's your thought process. Thank you.
@elsiewacu4662
6 ай бұрын
Great video Dara! Thank you! I was surprised by the amount spent metric and I'm curious, which steps do you take once you realize that no amount has been spent on an ad/adset or campaign?
@maxpluto6455
2 жыл бұрын
Binge-watching your videos hahaha
@marcusecom
2 жыл бұрын
Hi Dara! what is a good Lading Page View Rate? What about CVR (both prospecting and retargeting)? Also, I have tested a new creative for a new product, but Facebook, it has higher than average LP.View Rate (70%+) and the video hook is 50% (all others creatives have a video hook of 30-35%), but this one creative doesn't convert very well. What you think could be the problem?
@Newhustlechannel
2 жыл бұрын
I like your voice
@rogenzhangoutmusic2747
2 жыл бұрын
awesome content, will follow more if your videos now! 😉👍
@kingarthur3720
2 жыл бұрын
Thanks!
@viniciusqueiroz3262
2 жыл бұрын
Great content as always! I have a question about the 2 campaign structure you showed on a previous videos: On a $5000 budget or less campaign structure, do you test different "interest stack categories" ad sets or have a single interest stack ad set with all possible interests?
@sebastiant4206
2 жыл бұрын
Great video! Could you please list the metrics in the video description?
@farahbelhadj9516
2 жыл бұрын
Great video ! What is considered to be a good Hook Rate and a good Hold Rate ? Thanks
@Prp2458
Жыл бұрын
What should be the ideal percentage for hook rate hold rate
@victorneto3705
2 жыл бұрын
Hi i have seen your viedo and i would like to know how we do for the CP V-Eng rate please
@bridgetteh9513
2 жыл бұрын
Thank you for this video. Where can I find these formulas?
@jreviralclipz
2 жыл бұрын
Hey Dara, I can't see the formulas for the custom metrics. Were you supposed to include them in the video description? Thank you!
@jhazzclaro
Жыл бұрын
Hi Dara! I'm genuinely curious. For video hook and video hold rate formulas, why are they divided by impressions and not reach?
@morpheusinteractive5168
2 жыл бұрын
Also, wanted to check on this thought methodology. I have noticed that there is less reporting on CBO campaigns now. Is this part of the reason you are doing ABO campaigns? I am guessing there are a lot of people out there now who think CBO is the best way to go. But now that Facebook removed the ability for us to see which combination works best from the CBO campaign. It forces us to go back to ABO. When you are launching new campaigns with creatives, do you start with CBO campaigns to bulk check the creative content and then select winning CBO campaigns and start digging into the top-performing content with ABO campaigns? Or do you find this to be too labor-intensive lengthy of a process to get much return on that strategy?
@Danchopicho
2 жыл бұрын
Hi, very nice content! I have a question about scaling: What do you prefer: to scale and to increase the budget of a good preforming CBO 3-5X, to duplicate the CBO and increase the budget 3-5X or to duplicate the CBO campaign 3-5 times with the same budget. Have a great day!
@DarkOverFlowOverflow
2 жыл бұрын
when you duplicate a campaign it gets in the learning phase again so you dont want to duplicate, the best way to scale is to increase the budget a little and see what happens
@finnsteur5639
2 жыл бұрын
Should you use PPE before WC in 2022 post IOS 14 ? Talking as a dropshipper having to test multiple product before starting the optimization phase.
@xingchenluo5695
2 жыл бұрын
Hi,Dara. Thanks for sharing. I have a question now, is there any tool to improve the accuracy of Fb CAPI data? I now have issues with missing data quite often.
@lclayton1330
2 жыл бұрын
Hey Dara, good video. Where are the formulas for the custom metrics? I dont see them anywhere. Thanks!
@DaraDenney
2 жыл бұрын
They're in the video! Towards the end.
@lclayton1330
2 жыл бұрын
@@DaraDenney Ahhh, ok. I stopped a bit too early. Thanks and great material.
@zestil2000
2 жыл бұрын
Hey Dara, do you have benchmark KPI's that you try to hit for some of these custom metrics? Most interested in what would be considered a "Good" Video hook / Video Hold Rate! Thanks!
@DaraDenney
2 жыл бұрын
It’s different for every single account.
@akshayanagarajan6728
2 жыл бұрын
Hey Dara! When my CTR is high, the purchases are less. And when CTR is low, sales are high. So what should I focus to track primarily?
@paragt3682
2 жыл бұрын
Hi Dara. You mentioned in one of your videos that Facebook recommends only 3 ads per ad set. But you seem to have a lot of ads in a single ad set. Is that because of higher ad spend?.
@MohamedMagdi127
2 жыл бұрын
Hi Dara, can I increase the ad budget inside the ABO campaign? Doesn't this lose optimization?
@davidcapuras
Жыл бұрын
Hi Dara. As of this moment. Are you still using this Metrics ? Thanks
@DaraDenney
Жыл бұрын
For the most part, a few things have changed though.
@davidcapuras
Жыл бұрын
@@DaraDenney Ahhh Thanks Dara for the reply. Ahmm Can you make like a video on how you make reports to your clients or something like that? If possible Thanks
@akshayanagarajan6728
2 жыл бұрын
How many ads do you recommend per adset? Because I see a lot of ads at your end.
@peterac_
2 жыл бұрын
she recommend 3-6 when testing
@LiLi-il6px
2 жыл бұрын
Why did you change to ADO?
@TheCamiel12345
2 жыл бұрын
Any reason you track UNIQUE CTR instead of overall CTR?
@DaraDenney
2 жыл бұрын
All CTR also shows clicks that go to the social profile and clicks on the ad unit and multiple clicks on the CTA. I like looking at the unique ones to the LP only.
@TheCamiel12345
2 жыл бұрын
@@DaraDenney yeah, I was referring to going for UNIQUE outbound ctr vs just overall outbound CTR. Unique is based on reach, overall based on impressions. So you prefer to base the CTR as a percentage of people reached vs total impressions?
@DaraDenney
2 жыл бұрын
@@TheCamiel12345 Yep, I prefer to see the individual vs impressions.
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