The Final Game - #StopRacism - Please support us, get the song itun.es/be/AwNa6 or amzn.com/B00U9R... or on Google Play play.google.co...
Last week shocking footage emerged that showed a group of British football fans shouting racist chants and stopping a black man from boarding the metro in Paris. This incident, which has been widely condemned by the Chelsea football club and the supporter’s association, coincides with the release of a new music video which has been produced to challenge racism and change people’s perceptions.
Created by FMS Media, in association with Artists for Peace, The Final Game is the first in a series of Stop Racism campaign music videos and features a multitude of celebrities giving their messages of tolerance and peace.
Aram Sargsyan, Co-Founder of France-based FMS Media said, “The actions of a few racist football fans have shocked France and the UK, but this metro incident emphasises the seriousness of racism. It is ridiculous that in the 21st century anybody can be publicly humiliated and assaulted simply for the colour of their skin. Racism is constantly linked to football in Europe and around the world, which is why we decided to feature it in The Final Game.”
Just last year Dani Alves, a Barcelona football player was racially abused during a match, when a member of the crowd threw a banana at him. The defender then picked up the fruit and ate it, kick-starting a worldwide debate about racism in football.
“It was actually that banana incident with Dani Alves which inspired the song and the story in the video,“ explains Aram Sargsyan. “Whether racism is shown to football players, fans, or random members of the public such as the man trying to board the Paris metro, it is wrong and together with Artists for Peace we aim to make the world a more tolerant place.”
The Final Game features vocals from a range of artists hailing from all over the world, such as Devon T, Rina Cervantes, OP1 and Kantana. The humorous video also features actor Ken Davitian as a main character, who is famous for big screen roles in Borat, The Artist and Meet The Spartans.
Towards the end of the powerful music video, various singers and celebrities give their messages of anti-racism, respect and peace. Stevie Wonder and Chaka Khan make an appearance, as well as Martinican singer Jocelyn Beroard who speaks against racism in French.
In light of the recent football related racist events, FMS Media are calling upon the public to make the video go viral and reach millions of views. If The Final Game proves popular then FMS Media will be able to raise funds to continue the anti-racism campaign and produce more videos.
Aram Sargsyan added, “We invite you to stand up to racism and change the world - share this video.”
Des "Artistes pour la Paix" s’associent dans une vidéo musicale pour démarrer une campagne contre le racisme - The Final Game #StopRacism
A la fin de ce film de quatre minutes, des artistes internationaux comme Stevie Wonder, Chaka Khan, Jocelyne Beroard, Ken Davitian soutiennent le projet par leurs messages.
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The Final Game - Funny Music Video - Ken Davitian Devon T. #StopRacism #TheFinalGame
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