After a long wait it's finally there: the story of the most debated and discussed watch of last months, the Exaequo Softwatch!
Born from the mind of Philippe Muller, the artworks of Salvador Dalì and rediscovered by IamCasa almost two years ago, the Softwatch embodies almost all the characteristics of the perfect affordable watch of 2000s: distinguished, reliable, mysterious and with a great story to tell.
A watch produced in a multitude of variants and colors, with a perfectly matching strap and buckle. A continuous reminder to the link between watchmaking and art, similar in some ways to the Cartier Crash, but more wearable, more ergonomic and way more affordable.
Fetching nowadays figures below the 3.000€, the Exaequo Softwatch is the definition of conversation starter, a must have for everyone not afraid of quartz and gold plating.
IamCasa, Andrea Casalegno is proud to present you the first video on the internet about the story of the Softwatch.
More to come, stay tuned and enjoy the video!!!
Credits to @timebyraf for some amazing pics!
And credits to the Gala/Salvador Dalì Foundation and some unknown authors for the other pics.
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Негізгі бет The full story of the Exaequo Softwatch, the watch of Salvador Dalì - IamCasa, Andrea Casalegno
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