The story of Rob Strasser, the man who signed Michael Jordan to Nike.
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For more about Rob Strasser we can highly recommend below reads that inspired us for the story.
Swoosh: The Unauthorized Story of Nike and the Men Who Played There (Book written by Julie Strasser):
amzn.to/34aaWD8
Shoe Dog (Memoirs of Nike founder Phil Knight):
amzn.to/37dOz1E
Free Article on PDX Monthly:
bit.ly/2VUnvP5
⏱ Timestamps ⏱
00:00 Intro - Nike in Trouble
01:46 Rob Strasser
03:13 Marketing Strategy: To Create an Icon
05:57 Signing Jordan
07:45 Consequences
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Athletic Interest is a video essay series that investigates business stories from the world of sports.
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