We love to glorify innovation with stories of billion-dollar companies, genius inventors, and groundbreaking discoveries. But the real truth about innovation is far more embarrassing-and no one talks about it. Innovation isn’t glamorous. It’s not a brilliant lightbulb moment where everything falls into place. It’s small, painfully small. So small, in fact, that you often feel like a complete failure. You’ll spend countless days feeling like you’re stuck, wondering if anyone even knows what you’re trying to do-or worse, they do, and they’re silently judging you, thinking you’ve lost your mind.
Most people never see this side of innovation because it’s uncomfortable. It’s waking up every day and trying again, even when you’re out of resources, out of hope, and no one’s coming to save you. It’s being ignored, doubted, and ridiculed. It’s having to fight through the embarrassment of failure, over and over again. You know what the worst part is? Most people won’t believe in you. They’ll walk away because they don’t want to look embarrassed with you.
True innovation isn’t about having a groundbreaking idea. It’s about sticking with that small, messy, almost-embarrassing idea when everyone else is afraid to even try. It’s about knowing that no one is going to swoop in and help you, but getting up and doing it again anyway, even when it feels like you’re hitting a wall. Real innovation is persistence in the face of failure, and the courage to keep going when everyone else has already given up out of fear of looking foolish.
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