Back in 2007, Disney Wharf at Sydney Harbour remained a secret under the codename ‘Project Lester’. Disney was under new management, with CEO Bob Iger taking over from Michael Eisner in 2005. Iger was right to keep the project secret, as Eisner had a habit of oversharing projects that never came to be and would ultimately damage the reputation of the company. Together with the NSW government, Disney cautiously laid down the plans in a 43-page, 10,000-word document.
‘Project Lester’ was an entirely new venture for Disney. The project was trying to break Disney out of their traditional theme park bounds, but apply similar tactics of storytelling through architecture, unique experiences and lively atmosphere in a more communal setting.
The idea of Disney Wharf was to integrate itself amongst Sydney almost more as a functioning suburb than a theme park.
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Негізгі бет Ойын-сауық The History of Sydney’s Secret Cancelled Disney Resort
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