Ford is one of the major car brands out there. They undoubtedly have amazing cars whose performance goes hand in hand with the style and feel of the car. A lot of people would love a Ford at some point. Ford has introduced another version of their car, which is the 2023 Ford Taurus. However, this was completely unexpected because Ford had completely discontinued the Taurus. So, what made them bring the Taurus back? What is new with the 2023 Ford Taurus? Stay tuned to find out.
Hello everyone, and welcome back to our channel. Today, we are going to take a look at the all-new 2023 Ford Taurus, as we find out what it has to offer. We will also give you the answer to why Ford decided to bring the Taurus back to the market. But before we get into more detail, just take a moment to hit that like button and subscribe to our channel for more amazing content about your favorite vehicles. And with that, let’s take a look at the 2023 Ford Taurus.
If you are a true car enthusiast, you probably know that Ford had already taken down the Taurus sedan internationally just a few years back. Well, it has been three years since the popular sedan was discontinued. Even as they were discontinuing it, there were people who really loved it. However, the majority of the market was looking for pickups and SUVs. Because of this, Ford made the decision to discontinue the car and concentrate on making pickups and SUVs as the market demanded.
However, they have recently brought the beloved sedan back. Ford has brought the car back to the market, though not internationally this time around. The car is said to be for 2023, so you might have to wait for a year before you get to see it. The sedan will not be sold in the US at all, but it will only be available in the Middle East, where we can only assume that there is more demand for the car. Before we can find out more about the car, when exactly was the Ford Taurus discontinued?
The sides and back of the Taurus employ a sort of metal-look brightwork, which is fitted along its side sills and the lower rear bumper section. In some of the versions of the car, you can get a panoramic sunroof. The car also comes with alloy wheel options, which come in three sizes. This includes a design with a two-tone machined finish. The rear also comes with some interesting and sports-looking LED taillights as well as an LED light bar. On the trunk lid, there is a large "Taurus" badge. There are also some silver accents on the rear bumper, making the car look a little bolder.
The Ford Taurus was a car that was loved by many. And right now, most of that love and support is coming from the Middle East. In fact, the Taurus has proven to be quite popular in this whole region over recent years. This is even evident in the insane sales that the company has recorded. The sales of the Taurus have soared in the United Arab Emirates by about 527 % year-over-year. This is in addition to increasing by 73% in Saudi Arabia, about 125% in Kuwait, 63% in Oman, and 42% in Bahrain. These sales have been recorded in the past, and they are yet to increase, especially now that the Ford Taurus has been brought back into the market.
Since they are bringing the car back to the market in the Middle East, Ford has to make sure that the car is capable of surviving in the region’s harsh climate. Because of this, the car has been going through some tests to make sure that it is ready for the market. The product development general manager of Ford International Markets Group, Ziyad Dallalah, has talked about the tests. He said, "It’s crucial to the comfort of our customers and the integrity of the all-new Taurus that we test in such extreme climates." According to Ziyad, some of the things that can cause some serious damage when they get into the engine’s internal are dust and sand. They not only cause damage to the engine’s internals but also to the suspension components. As Ziyad said, once sand and dust get to those critical components in the car, they make them wear out faster, especially the moving parts. With this, you would need to take your car to the shop more often than you are supposed to, which is not good for the market at all.
Ziyad said that with the tests that they are running on the car, they will see if the Taurus’ engine, transmission, driveline, and cooling systems can handle the demands of the region.
What do you think of the all-new 2023 Ford Taurus? Feel free to share your thoughts in the comments section below.
Thanks for watching, and stay tuned for more news about your favorite cars.
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