A son comes home to take care of his ailing mother and witnesses a Thadingyut miracle.
This is a commercial short film we've produced for Ensure using the theme of Thadingyut (the annual Lighting Festival in Myanmar). Coming at the end of a three-month Buddhist lent, Thadingyut is a time for celebrations and festivities. Like Christmas or Thanksgiving, it is a time to be with our loved ones for food, presents and memorable family moments. Lighting candles and hanging colorful paper lanterns around the house are part of the holiday traditions. As a homage to our childhood Thadingyut memories, we decided to use the lantern as the central theme of the story.
From a Buddhist perspective, Thadingyut marks the decent of Buddha from heaven after preaching for three months to his mother from his previous life. This is how he repaid the debt owed to his mother for bringing him into this world. We also use that Buddha storyline as the backbone to our film: a son's attempt to repay his debt to his mother.
Overall it was a really fun project to take on, especially because our clients were very understanding of our artistic vision: they gave us full creative control of the film. The Lantern is the very first Myanmar commercial that uses the short film format and style, breaking the normal 30s time limit of the mainstream commercials. We also worked with a truly hardworking and dedicated crew. We all enjoyed the grind of this shoot and we look forward to more projects like these.
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Негізгі бет The Lantern - မီးပုံးလေး | A Heartwarming Thadingyut Short Film | Ensure Powder Commercial
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