My final creative thesis for Barrett, The Honors College at Arizona State University. Big thanks to my director Xiaodan Dong and committee member Monika Lisjak for guiding me along this process and being so supportive throughout my research endeavors. They were huge proponents for this project since day one and I couldn't have asked for a better committee!
0:00 - Introduction
0:53 - History of K-Pop
1:46 - What is an Idol?
3:21 - Who are BTS?
6:05 - Market Segmentation
8:51 - Product
11:16 - Promotion
15:54 - Price
23:08 - Place
23:58 - Processes
24:56 - Physical Evidence
26:38 - People
29:56 - Parasocial and Psychological Factors
35:52 - Recommendations
37:37 - Final Words
References
#ENDviolence with BTS. UNICEF. (n.d.). Retrieved November 28, 2021, from
www.unicef.org/end-violence/k...
BANGTANTV's KZitem Stats (summary profile) - socialblade. Social Blade. (n.d.). Retrieved
January 29, 2022, from socialblade.com/youtube/user/...
BBC Radio 1. (2018). Bts Exclusive Interview #BTSonBBCR1. KZitem.com. Retrieved October
20, 2021, from • BTS Exclusive Intervie... .
BTS Concert History. BTS Concert & Tour History (Updated for 2022) | Concert Archives.
(n.d.). Retrieved February 28, 2022, from www.concertarchives.org/bands...
BTS. Billboard. (n.d.). Retrieved 2022, from www.billboard.com/artist/bts/
BTS. Billboard. (n.d.). Retrieved January 28, 2022, from www.billboard.com/artist/bts/
Curry, D. (2022, January 11). Music Streaming App Revenue and Usage Statistics (2022).
Business of Apps. Retrieved April 6, 2022, from
www.businessofapps.com/data/m...
Discography: BTS: Bighit Music. Artists. (n.d.). Retrieved November 28, 2021, from
ibighit.com/bts/eng/discography/
Gifford, S. (2020, June 18). K-pop group BTS breaks online viewership record with $18M in
ticket sales. nydailynews.com. Retrieved October 28, 2021, from
www.nydailynews.com/snyde/ny-...
p7xcp2oaa-story.html
26
Grover, C., & Ciocirlea, R. (n.d.). 2020 results. BTS ARMY CENSUS. Retrieved January 28,
2022, from www.btsarmycensus.com/2020-re...
Hameed, A. (2021, October 20). Parasocial relationship - meaning, origin, & examples |
dictionary.com. Dictionary.com. Retrieved February 28, 2022, from
www.dictionary.com/e/tech-sci...
Jin, M.-J. (2021, June 23). McDonald's sells 1.2 million BTS Nugget Meals. Korea joongAng
Daily. Retrieved January 28, 2022, from
koreajoongangdaily.joins.com/...
ds/20210623172500624.html
Marr, B. (2021, September 21). ABBA's virtual concert, the metaverse and the future of
entertainment. Forbes. Retrieved November 28, 2021, from
www.forbes.com/sites/bernardm...
e-and-the-future-of-entertainment/?sh=3a9e9ed96844
Mohsin, M. (2022, January 21). 10 tiktok statistics you need to know in 2021 [march data].
Oberlo. Retrieved November 28, 2021, from www.oberlo.ca/blog/tiktok-sta...
Oh, C. Y., & Lee, S. (2021, September 14). South Korean President appoints BTS as special
envoys before their visit to the UN. ABC News. Retrieved January 28, 2022, from
abcnews.go.com/International/...
-visit/story?id=80006773
Shadow, W. (2022, January 22). The "BTS Effect" on South Korea's economy, industry and
culture. Medium. Retrieved November 28, 2021, from
27
/ the-bts-effect-on-sout...
ulture-975e8933da56
Suggitt, C. (2021, May 25). BTS single "butter" breaks five world records across KZitem and
Spotify. Guinness World Records. Retrieved January 28, 2022, from
www.guinnessworldrecords.com/...
Tirona, C. (2021, October 4). Through the years: BTS and their collaborations with foreign
artists. Metro.Style. Retrieved November 28, 2021, from
metro.style/people/celebritie...
Twitter. (n.d.). BTS_official. Twitter. Retrieved January 28, 2022, from
/ bts_bighit
US BTS ARMY. (2022, March 22). BTS Endorsements and Brand Collaborations . US BTS
ARMY. Retrieved January 28, 2022, from www.usbtsarmy.com/bts-endorse...
When Bts Army from Korea tried to find U.S ARMYs @ Vidcon 2019. (2019). KZitem.com.
Retrieved February 20, 2022, from • 미국에서 방탄소년단 아미에게 나눔을 하면... .
World Health Organization. (2021, November 17). Adolescent mental health. World Health
Organization. Retrieved February 28, 2022, from
www.who.int/news-room/fact-sh...
Негізгі бет The Marketing Tactics of BTS
Пікірлер: 82