Are you and your clients able to respond to the media with complete confidence? Can you ace a national TV interview without breaking a sweat? Do you want to strategically shape and better control the message that journalists are spreading?
Being effectively media trained, or understanding how to guide a client through the experience, can be the difference between appearing incompetent or adding value as industry-leading experts. Being well trained not only impacts appearances but also turns you into a more effective communicator across all aspects of your career.
Poor preparation can lead to key messages being miscommunicated or credibility being damaged - resulting in massive loss to brand value and public trust. A well-managed media appearance, however, can create sound bites that generate positive headlines, boost sales, or generate huge gains in awareness for your product, service, or cause.
Taking a unique value-centric approach to media training, TOP Global CEO Ben Kaplan will draw upon his experience doing 5,000+ media interviews - and hundreds more media training sessions with TOP clients - as he delivers an online master class full of techniques, tips, and tricks on how to handle your next media interaction with confidence, clarity, and panache. Topics will include:
The 5 B’s of successful media interviews.
Understanding the 4 types of interview questions and the 4 possible answer categories.
How to adopt a value-delivery approach that puts the audience first.
How to create soundbites that the journalists will love and social media will quote.
How to drive and direct the interview.
How to adapt for different mediums, including broadcast, print, and online.
How to navigate the new rules since COVID-19, including home interview setup.
How to handle the toughest or most surprising questions.
Kaplan will explore real-life examples as he equips you with the tools needed to turn every interview into PR and marketing success.
Негізгі бет Тәжірибелік нұсқаулар және стиль The Media Training Master Class
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