The Merchant of Venice - My Pearls EDP Concentrée - Exclusive Luxury Fragrance
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The pearl is a symbol of elegance, brilliance, and femininity. It was worn by the great sopranos who walked the stage of the Gran Teatro La Fenice, such as Maria Callas.
My Pearls EDP Concentrée, a precious gem.
The Merchant of Venice - The Venetian Perfuming Art
To the virtuous women, the qval delights in perfumery art.
About Us
The Merchant of Venice represents the Art of Perfumery of Venice. It draws attention to the everlasting role of the city as an essential force in the perfumery tradition throughout the world, and it is intended to highlight the tradition that made Italy, and particularly Venice, central to the history of perfumery. The Merchant of Venice is a luxury line that offers a large assortment of exclusive Eau de Parfum and Eau de Toilette, along with body care and household products and accessories.
The line is inspired by the “Mude,” the maritime trade routes that covered a very large area from Asia to Africa, and on to Europe as far as the Northern Seas. The “Mude” started from Venice and reached many different harbours, which in turn were the destination of other commercial routes. These ports were the exchange centres for raw materials and finished products.
This system enabled the Republic of Venice to acquire the knowledge and raw materials that otherwise it could not directly attain from within its own mainland. Through master craftsmen such as the muschieri (perfumers), venditori de polvere di Cipro (Cyprus powder haberdashers) and the saoneri (soap makers), new techniques of production were invented that made the Venetian perfumes and cosmetics highly sought after products in all the Royal Courts of Europe.
The Vidal Family, involved in the arts of perfumery for more than a century, recognised the need for a cultural luxury brand that would express the uniqueness of Venice: The Merchant of Venice.
Perfume Museum
The Merchant of Venice is the official line of the Perfume Museum in Venice. The Museum is the result of the collaboration between Mavive, the historic Venetian perfume company, and the Fondazione Musei Civici of Venice. The Perfume Museum is housed in the prestigious Palazzo Mocenigo in San Stae, already housing the Museum of the History of Textile and Costumes.
The perfume section includes six rooms. It begins with a presentation of the history of cosmetics, particularly focused on Venice, and further-on presents original instruments, historical items, texts, highly valuable documentation, and an extraordinary collection of perfume phials and bottles - true jewels of an ancient craftsmanship. The museum employs a multi-sensorial approach that, along with multimedia tools, accompanies the visitor through an extraordinary and captivating olfactory experience.
Among the different objects on display are several phials from the extraordinary Storp collection. Among the most important in the world, this collection includes over 2500 objects, some of them dated as far back as 2000 BC. The Museum also displays the first recipe book of cosmetics, Secreti Nobilissimi dell'Arte Profumatoria by Giovanventura Rosetti (1672).
The Perfume Museum is a dynamic museum that is also a study-centre on perfume. This centre includes courses on the composition of fragrances, a multimedia laboratory - enabling visitors to deepen their knowledge about the world and history of perfumes and cosmetics - and a White Room, entirely dedicated to temporary exhibitions.
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