While UX practitioners spend a great deal of time talking about and advocating for, well, USERS, there's a critical requirement to doing successful UX work that we all too often ignore. I call it the UX Value Loop (TM).
In this clip from a talk I gave in Canada awhile back, I explain what it is, how it works and why you'll lose the battle for great product design and user experiences if you don't address it.
Негізгі бет The missing link in your UX work: The UX Value Loop (TM)
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