Discover the remarkable journey of Fireaway Pizza, a revolutionary pizza brand that has taken the UK by storm, expanding from a single store to over 150 locations in just six years. Join Mikey in this eposide with non other than Mario Aleppo, the visionary behind Fireaway, as. he shares his inspiring story from humble beginnings to becoming a leading name in the fast-food industry. He gives away his secrets to what sets him apart when it comes to selling Fireaway Pizza, including his authentic Italian ingredients, innovative fire ovens, and why flexibility to create your own pizza with unlimited toppings landed so well. Get an insider's look at the brand's creative marketing strategies, from sending a tank through Central London to clever store opening stunts, that have captured the public's imagination. Mario speaks on why franchising and international expansion has always been on his mind, with Fireaway making its mark in Amsterdam, Portugal, Turkey, and soon Dubai. This is not just a success story; it's an invitation to witness the power of innovation and dedication.
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