Don Roberto Servitje was one of the first employees and later became the Chairman of the Board of Grupo Bimbo.
"Human beings are more important than anything else."
- Don Roberto Servitje
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This episode is presented by BEEK, the Spanish audiobook platform that gives you 7 days of unlimited content and by Diri Móvil, the innovative mobile phone company connecting hundreds of thousands of Mexicans.
His career as an entrepreneur began in 1954 when he founded Bimbo de Occidente in Guadalajara and served as its General Manager. After a stint in Monterrey, he returned to Mexico City, working for six years as the General Manager of Panificación Bimbo. In 1979, he was appointed CEO of Grupo Bimbo, and eleven years later, he assumed the position of Executive Chairman.
He is a founding member of the company and one of its longest-serving employees.
Roberto has taught classes at the Pan-American Institute of High Business Management (IPADE) and given lectures at various international forums, including Harvard and Northwestern Universities.
Today, Roberto and I discuss the history of Grupo Bimbo's foundation, the decision to grow internationally, effective hiring practices, and lessons from 96 years in this world.
What you can learn today:
-The history of Grupo Bimbo's foundation
-Factors to consider when hiring teams
-Lessons from 96 years of life
This episode is presented by BEEK.
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This episode is presented by Diri Móvil, the innovative mobile phone company that connects hundreds of thousands of Mexicans.
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Episode notes:
00:00 Intro Don Roberto Servitje
03:27 His passion for aviation
06:21 Employee #1 of Bimbo
07:00 The prehistory of Bimbo
19:12 Innovating the industry
21:24 The name of Bimbo
23:18 The Bimbo Bear
24:44 Bread advertising
25:10 Bimbo de Occidente
28:50 Work culture
31:00 Infinite productivity
31:58 Reinvestment policy
33:21 Bimbo's philosophy
37:15 Demand for total quality
40:05 The key to human productivity
41:58 Internationalization of Bimbo
46:49 The offices
49:23 The story of Barcel
51:52 The birth of Tia Rosa
54:40 CEO of Bimbo
57:38 People are people
59:59 How to raise good children
1:01:27 What he regrets
1:02:26 His book
1:03:38 The secret to success in life
1:04:22 The smartest investment
1:06:20 The smile in Mexico
1:09:57 Optimism for Mexico
1:11:25 If you could write a message in the sky, what would it say?
Негізгі бет Ойын-сауық The Origin Story of BIMBO | Don ROBERTO SERVITJE
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