Holly Tate, CMO of Leadr, shares her experience in accelerating team performance and generating revenue through a partner channel. She discusses the importance of positioning and packaging the offering to communicate its value to potential customers. Holly emphasizes the need for thought leadership and educational content to establish credibility in the market. She also highlights the power of strategic partnerships and leveraging complementary players in the industry. Holly's insights demonstrate the effectiveness of a scrappy approach to marketing and the impact it can have on driving business outcomes.
Негізгі бет The Power of Positioning and Packaging
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