There are many reasons for sponsors to want to be in F1, and there are a handful more reasons today as the sport is experiencing a level of intrigue, relevancy and hype that it hadn't felt in a while. So why is the gambling site, Stake sponsoring an F1 team and why does it keep swapping out its logo and name from Stake to Kick? And how does Kick fit into all this?
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Chapters:
0:00 Intro
02:27 The F1Academy driver sponsorship
02:57 The naming rights game
04:23 KICK as a platform explained
06:21 STAKE as a platform explained
07:20 Why now is a great time for them to be in F1
07:47 Stake and sports
08:15 Crypto in F1
08:41 What does Stake and Kick get from this sponsorship?
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