'Back in the day' cinemas used to show things called a 'Double Bill'. Essentially, they were two films for the price of one. A day at the cinema - 5 hours of entertainment for one low cost.
But look at what we have now. $20 for one film plus adverts. How did this happen? Surely there's an appetite from audiences to see two films for the price of one. Isn't there? With cinema and box office numbers dwindling why are studios making this a priority? Get audiences back. Get money back into cinemas!
Use of VHS footage at 3:38 courtesy of SB C. Many thanks.
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Негізгі бет Фильм және анимация The Rise and Fall of the Cinema Double Bill
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